Hindi
Ameesha Patel goes double with ‘Desi Magic’
MUMBAI: She made a dream debut in Bollywood opposite Hrithik Roshan with Kaho Na Pyar Hai. After an initial series of hits, Patel was unable to achieve much success in her career. However, the 38 year old lass, who has a gold medal in Economics from the Tufts University, has not given up and is set for the release of her debut production.
The teaser of Patel’s Desi Magic released this week and it features the bubby heroine in the lead role paired opposite Zayed Khan and Sahil Shroff. Directed by Mehul Atha, Desi Magic is the first film from Ameesha Patel productions.
Patel plays a double role – Sonia and Mahi. While Sonia is a glamorous modern girl who loves partying, Mahi is a traditional desi belle from Punjab. Both just have one thing in common – commitment phobia. The music of the film has been composed by DJ Aqeel who also makes his debut as a music director with this film.
With heroine-centric films like Queen and Mary Kom fetching accolades recently, it remains to be seen if Patel is able to create any magic with Desi Magic.
Hindi
Kridhan Infra enters film production with AI-led feature film
Infra firm debuts AI-powered film marking RSS centenary
MUMBAI: Kridhan Infra Limited is swapping hard hats for headsets. The infrastructure company has announced its entry into film production and media technology through its subsidiary, Kridhan Mediatech Private Limited, with the nationwide theatrical release of Shatak: Sangh Ke 100 Varsh, an AI-led feature film.
With Shatak, the company is not just stepping into cinema but staking a claim in what it describes as one of the world’s early full-length AI-driven feature films. Artificial Intelligence has been embedded across the creative and production process, from script visualisation and environment creation to modelling and production design.
The film commemorates 100 years of the Rashtriya Swayamsevak Sangh, tracing defining moments, personalities and historical phases that shaped its journey. By combining archival storytelling with algorithm-powered creativity, the project attempts to blend heritage with high technology.
For Kridhan Mediatech, this is only the opening scene. The subsidiary’s broader ambition spans AI, CGI, virtual production systems and scalable content models for both theatres and digital platforms. The move signals a strategic diversification for Kridhan Infra, traditionally rooted in engineering and construction.
The timing aligns with India’s growing push to become a global AI powerhouse. At the 2026 AI Impact Summit, prime minister Narendra Modi urged innovators to design in India and deliver to the world. Kridhan Mediatech’s initiative positions itself squarely within that narrative, aiming to export technology-enabled storytelling beyond domestic audiences.
India’s media and entertainment industry, valued at over Rs 2.5 lakh crore, alongside a rapidly expanding AI economy projected to cross Rs 1.4 lakh crore in the coming years, offers fertile ground at the intersection of cinema and code.
“With Shatak, we proudly present one of the world’s first AI-led full-length feature films while marking our strategic entry into film production and media technology through our subsidiary,” the company said in a statement. “Our vision is to combine India’s rich narrative heritage with forward-looking innovation. This is just the beginning of building globally competitive, technology-enabled cinematic experiences.”
From infrastructure to imagination, Kridhan’s latest venture suggests that in today’s India, even storytelling can be engineered.
