Applications
Amazon’s instant video app for iPhone & iPod
MUMBAI: Online retail major Amazon.com has introduced the Amazon Instant Video App, enabling customers to stream or download Amazon Instant Video movies and TV episodes from their video library directly on their iPhone or iPod touch.
The app also makes more than 30,000 titles from Prime Instant Video available to Prime members such as TV shows like ‘American Horror Story‘, ‘Downton Abbey‘ and ‘Fringe‘, as well as movies such as ‘Hugo‘, ‘Thor‘ and ‘Goodfellas‘, to stream instantly on their iPhone or iPod touch at no additional cost.
Amazon announced the Amazon Instant Video app for iPad earlier this year. With this launch, Amazon Instant Video is now available across iOS mobile devices.
Amazon.com VP for video Anthony Bay said, "Our customers tell us they want the convenience of being able to watch all of their movies and TV episodes, wherever they are. Today we‘re excited to extend our ‘buy once, enjoy everywhere‘ approach to iPhone and iPod touch users, giving customers the chance to enjoy more than 140,000 titles from Amazon Instant Video and more than 30,000 titles from Prime Instant Video anytime, anywhere."
To watch movies or TV episodes from Amazon Instant Video on iPhone and iPod touch, customers can simply search for the content they‘ve already rented or purchased from Amazon Instant Video-including the latest hit movies like The Dark Knight Rises, Brave and The Amazing Spiderman and the latest episodes from TV series like The Walking Dead, Sons of Anarchy and The Vampire Diaries.
The Amazon Instant Video App for iPhone and iPod touch offers features including:
" "Your Watchlist" feature that lets customers make a list of all the movies and TV episodes they want to watch in the future, regardless of whether they own the video or not, making it easy to keep track of specific videos for later viewing.
" "Your Video Library" feature that gives iPhone and iPod touch customers access to purchases and rentals from Amazon Instant Video on the web.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
