iWorld
Amazon Prime Video UK adds US Open
MUMBAI: With the gradual progress in the over-the-top (OTT) market, SVoD providers are increasingly inclining towards sports rights. Amazon Prime Video, one of the biggest players, has been granted the exclusive live telecast rights to the US Open tennis championships in the United Kingdom and the Republic of Ireland.
The five-year deal will allow Amazon to bring live and on-demand content to Prime Video members of both territories without any additional cost. Other than four grand slams, Amazon Prime Video is now home to all top men’s tennis tournaments. Back in 2017, it also won the UK rights to the ATP World Tour from Sky.
Amazon Prime Video members will have access to live match play emanating from the USTA Billie Jean King National Tennis Center, home of the US Open.
“This new partnership allows the USTA to showcase our live and on-demand content to Amazon Prime Video members throughout the UK and Ireland,” USTA chief revenue officer Lew Sherr said. “We are excited to market the telecasts via Prime Video and provide fans more ways to watch tennis matches,” he added.
“Prime Video is focused on bringing customers a great selection of high-quality entertainment across drama, comedy, documentaries, live sports and more,” Prime Video Europe vice president Jay Marine said.
This partnership with UTSA will help sports portfolio of the platform to go one step further. “This prestigious event, along with the other exciting tennis coming this year and next, makes Prime Video a destination for tennis fans in the UK and Ireland,” Prime Video Europe channels and sports managing director Alex Green said.
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iWorld
Serena Menon Netflix’s head of PR exits, likely to join Prime Video & Amazon MGM
After seven years at Netflix, India PR chief moves to Amazon’s studio fold
MUMBAI: Serena Menon is turning the page on a seven year run at Netflix, stepping down as director, public relations, India to join Prime Video and Amazon MGM Studios.
Her exit comes shortly after Das moved on as head, brand PR, prime video Apac, signalling a wider shuffle within Amazon’s streaming communications set up.
At Netflix, Menon most recently led the India publicity team, shaping the streamer’s reputation in one of its most competitive markets. As director, public relations, India, she oversaw strategy, brand positioning and high impact earned campaigns for both homegrown originals and international titles.
Before that, she served as director, photo and av studio, asia pacific, managing creative teams across India, Japan, Korea, Australia and New Zealand, Taiwan and Southeast Asia. The brief was ambitious: craft the story behind the story and strengthen title campaigns with compelling visual narratives.
Her Netflix journey began in 2018 as manager, visual communications, India. She later became India lead, photo and av studio, building the team from scratch and putting in place the processes that helped scale operations in a fast growing market.
Prior to streaming, Menon built her editorial credentials at Elle Magazine as managing editor and associate editor, leading film and lifestyle coverage while collaborating on brand led initiatives. She earlier spent over six years at Hindustan Times, rising through roles including staff writer, senior staff writer, principal correspondent and assistant editor.
With a career that bridges newsroom rigour and global brand storytelling, Menon now steps into Amazon’s studio fold at a time when streaming competition is only getting sharper. Her next chapter promises to be as closely watched as the premieres she once publicised.
