iWorld
Amazon Prime Video UK adds US Open
MUMBAI: With the gradual progress in the over-the-top (OTT) market, SVoD providers are increasingly inclining towards sports rights. Amazon Prime Video, one of the biggest players, has been granted the exclusive live telecast rights to the US Open tennis championships in the United Kingdom and the Republic of Ireland.
The five-year deal will allow Amazon to bring live and on-demand content to Prime Video members of both territories without any additional cost. Other than four grand slams, Amazon Prime Video is now home to all top men’s tennis tournaments. Back in 2017, it also won the UK rights to the ATP World Tour from Sky.
Amazon Prime Video members will have access to live match play emanating from the USTA Billie Jean King National Tennis Center, home of the US Open.
“This new partnership allows the USTA to showcase our live and on-demand content to Amazon Prime Video members throughout the UK and Ireland,” USTA chief revenue officer Lew Sherr said. “We are excited to market the telecasts via Prime Video and provide fans more ways to watch tennis matches,” he added.
“Prime Video is focused on bringing customers a great selection of high-quality entertainment across drama, comedy, documentaries, live sports and more,” Prime Video Europe vice president Jay Marine said.
This partnership with UTSA will help sports portfolio of the platform to go one step further. “This prestigious event, along with the other exciting tennis coming this year and next, makes Prime Video a destination for tennis fans in the UK and Ireland,” Prime Video Europe channels and sports managing director Alex Green said.
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iWorld
Meta showcases Ray-Ban Meta AI glasses at Lakmé Fashion Week
Wearable AI brings hands-free creativity to India’s biggest fashion stage.
MUMBAI: Meta just put its Ray-Ban glasses on the runway because when fashion meets AI, even the front row wants to strike a pose without lifting a finger. Meta showcased its latest Ray-Ban Meta AI glasses at Lakmé Fashion Week, India’s most influential cultural and fashion platform, blending wearable technology with high-fashion storytelling in a seamless, hands-free experience.
The highlight was the Ray-Ban Meta Red Chairs integration, placing the smart glasses at prime front-row vantage points. Select creators, including Mohak Narang, Vishal Pandey, Aastha Shah, Rohit Khandelwal, Sanket Mehta, Manav & Unnati, and Sufi Motiwala, captured runway moments in real time, offering audiences a unique first-person perspective of the shows.
Beyond the catwalk, Meta hosted an exclusive dinner with leading designers such as Falguni and Shane Peacock, David Abraham and Rakesh Thakore, and Amit Gupta, allowing the fashion community to experience the glasses firsthand. An interactive “Strike a Pose with Ray-Ban Meta glasses” installation let attendees simply say “Hey Meta, take a picture” to capture high-resolution images that were instantly transformed into stylised, high-fashion magazine covers.
Meta vice president & head og India and South East Asia Sandhya Devanathan said, “Lakmé Fashion Week is a powerful national moment that continues to shape India’s fashion landscape. Bringing Ray-Ban Meta AI glasses into this space enabled creators to capture and share experiences in real time, unlocking new possibilities for creative expression.”
The collaboration underscores Meta’s push to make its technologies more accessible and relevant to India’s growing creator and fashion ecosystem, demonstrating how wearable AI can enhance storytelling and become an integral part of cultural moments.
In the glamorous chaos of Lakmé Fashion Week, where every look is carefully curated, Meta quietly reminded everyone that the future of style might just be hands-free letting creators see, capture and create without ever missing a beat (or a pose).
