iWorld
Amazon Prime Video rolls out native macOS app
Mumbai: Amazon Prime Video has announced the rollout of a native macOS app. The app will allow customers to stream and download Prime Video content on Macs for offline viewing. Mac users worldwide with Big Sur 11.4 and above can download the app for free from the Mac App Store starting 15 November, said the platform in a statement.
The macOS app has been designed to deliver a streaming experience that is similar to the Prime Video website, but with slightly different capabilities that offer even more convenience to users. For example, the app will offer streaming over AirPlay, using Picture-In-Picture and the option to download movies and series for offline viewing (when available). Customers using the macOS app will also be able to use the search/browse functionality, as well as, fan-favourite features like IMDb’s X-ray, continue watching, watchlist, etc.
Prime Video macOS app has the same content and language (20+ languages) offerings as the Prime Video iOS app and currently supports streaming in 1080p, with 4k support coming soon. It will be available in all the countries where Prime Video is available. Users will also receive automatic macOS app updates. The app supports several accessibility features currently available on Prime Video, including audio descriptions and VoiceOver support, said the statement.
Prime Video macOS app users in India will be able to enjoy content in nine local languages, including Hindi, Marathi, Tamil, Telugu, Kannada, Malayalam, Gujarati, Punjabi and Bengali, in addition to global content, and use three local user interfaces – Hindi, Telugu and Tamil, besides English.
iWorld
Banijay Asia’s The 50 tops OTT charts with 8.1 million JioHotstar views
Reality competition becomes most watched show on JioHotstar in debut week.
MUMBAI: Fifty contestants walked into a palace, but millions of viewers showed up for the drama. Reality competition The 50, produced by Banijay Asia, has emerged as the most watched show on JioHotstar, clocking 8.1 million views in its debut week. The figure, reported by Ormax Media, places the show at the top of the OTT viewership charts and marks a strong opening for the digital reality format.
Adapted from a popular French format, The 50 brings together 50 personalities from television, digital platforms, music and reality shows inside a grand palace setting. Over the course of a 50 day competition, participants form alliances, compete in unpredictable tasks and navigate eliminations as the field steadily narrows.
Guiding the game is a mysterious figure known as The Lion, an unseen game master whose voice introduces twists, challenges and strategic turns throughout the show, adding an extra layer of suspense to the contest.
What distinguishes The 50 from typical reality competitions is its audience driven prize structure. Instead of the winner taking home the final reward, the prize is awarded to one of the winner’s registered followers through the show’s dedicated app. The mechanism effectively turns viewers into participants, allowing fans to have a direct stake in the outcome.
The contestant lineup features a mix of television actors, reality stars and digital creators, including Karan Patel, Urvashi Dholakia, Divya Agarwal, Mr Faisu and Dushyant Kukreja, each bringing their own fan following to the show.
With its blend of celebrity personalities, strategic gameplay and interactive viewer participation, The 50 has quickly carved out a strong foothold in India’s digital entertainment landscape. Its 8.1 million views in the opening week underline the growing appetite for large scale reality formats designed specifically for OTT audiences.
