iWorld
Amazon Prime Video rates cheapest in India
MUMBAI: A recent study has found online streaming platform Amazon Prime Video is the cheapest in India. On the contrary, the service is most expensive in its home country United States. In a study by technology research firm Comparitech Ltd, India has been found as the cheapest place to watch Amazon Prime Video among 28 countries.
“If we compare the overall cost per month of Amazon Prime Video around the world, India is by far the cheapest place to get it. At a cost of just $1.76 (£1.37) per month, it’s $11.23 or £4.62 cheaper than the US or UK, respectively,” the study said. Amazon Prime Video is 115 per cent cheaper in India than the average with a library of 2,351 titles, including movies, shows and documentaries.
Japan, Brazil, Australia and Mexico follow India successively in the cheapest list. Indians can enjoy the service at Rs 129 while in US it costs $12.99.The annual membership plan comes at a discounted price of Rs 999 besides a free one-month trial. Moreover, telco players like Vodafone, Airtel also offer free Prime subscription under certain deals.
Germany, Austria, Switzerland and the UK follow the US in the list of most expensive countries to get Amazon Prime Video. However, the report says Americans, along with paying the highest amount, also get to watch the most number of movies and TV shows on the over-the-top platform. In India, the platform’s library consists of close to 2,000 movies and about 400 shows.
The study also found that Indian subscribers to Amazon Prime Video also pay one of the lowest rates per title, 137 per cent less than the worldwide average on a per title basis.
iWorld
Veto onboards B4U Network channels to boost its entertainment offering
Partnership adds films, music and regional fare as platform sharpens its large-screen pitch
NEW DELHI: Veto is stacking its content deck. The family-first CTV-focused OTT platform has onboarded B4U Network, plugging in a slate of Bollywood, music and regional programming to widen its appeal in India’s living rooms.
The tie-up brings B4U Movies, B4U Music, B4U Kadak and Bhojpuri+ onto Veto, offering a broader mix of films, songs and vernacular content aimed at diverse audience cohorts. The move is designed to deepen engagement and nudge growth as competition in connected TV heats up.
Ritu Dhawan, managing director, Veto, framed the partnership as a scale play. “At Veto, our vision is to redefine large-screen entertainment for Indian households by creating a trusted, free, and unified viewing experience. Partnering with B4U Network strengthens our ability to offer deeply engaging and regionally relevant content, helping us connect more with audiences across India,” Dhawan said. “As we grow, our focus remains on delivering relevant, high-quality entertainment that families can enjoy together.”
The integration is expected to expand Veto’s audience base while improving content discovery and depth. The platform positions itself as a no-login, large-screen-first service, bundling live TV, news, sports, movies, music, podcasts and on-demand programming into a single interface tailored for connected TVs.
As streaming fragments and screens multiply, Veto is betting on aggregation and simplicity. More content, fewer clicks, broader reach—the pitch is clear, and the living room is the battleground.
