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Amazon Prime hits 200 million subscribers

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NEW DELHI: Amazon Prime, which comprises the e-commerce giant’s video streaming service, has reached a userbase of 200 million, an increase of over 50 million post the outbreak of the Covid2019 pandemic, revealed Amazon CEO Jeff Bezos in a letter to shareholders.

For comparison, Netflix had over 204 million users at the end of 2020, while Disney+ has amassed more than 100 million users in an year of its launch. Considering the viewing plans, Amazon is considered the most affordable when compared to Netflix and Disney+, and it is giving the OTT platform widespread acceptance in countries like India. 

Streaming service Prime Video is simply an added value element included in Prime membership. Amazon has never officially revealed how many Prime subscribers are actively using the Prime Video function. 

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However, the company’s attention to churn out  video content has surged significantly over the years. Web series and movies produced by Amazon Studios (which invariably land on Prime Video) are finding favour not only with viewers but critics, too. The OTT platform’s star has been rising on the back of popular shows like The Boys and The Marvelous Mrs. Maisel, as well as Oscar-nominated films like Borat Subsequent MovieFilm and Sound of Metal.

Bezos, who will be replaced by former AWS head Andy Jassy as Amazon CEO this year, said in his final letter to the company’s shareholders that Amazon customers have connected more than 100 million smart home devices to Alexa. 

Further, he informed that Amazon is currently employing more than 1.3 million people worldwide. 

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"Last year, we hired 500,000 employees and now directly employ 1.3 million people around the world. We have more than 200 million Prime members worldwide. More than 1.9 million small and medium-sized businesses sell in our store, and they make up close to 60 per cent of our retail sales," wrote Bezos. 

The world’s richest man added that Amazon has created $1.6 trillion of wealth for shareowners. Additionally, the etailer spent $11 billion on video and music content in 2020, up from $7.8 billion in 2019, and it includes contents for Amazon Prime Video and royalties from Amazon Music. 

Talking about Andy Jassy, Bezos said, "Andy is brilliant and has the highest of high standards. I guarantee you that Andy won’t let the universe make us typical. He will muster the energy needed to keep alive in us what makes us special. That won’t be easy, but it is critical. I also predict it will be satisfying and oftentimes fun.'' 

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iWorld

Samay Raina returns with Still Alive, confronts 2025 controversy in bold comeback special

Comeback set tackles controversy, blending humour with raw storytelling

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MUMBAI: Samay Raina is set to release his new stand-up comedy special, Still Alive, on YouTube on April 7, 2026, marking a high-profile return following a turbulent year.

The trailer for the special dropped on April 5, offering a glimpse into what Raina describes as a raw and unfiltered set that leans as much on honesty as it does on humour.

Positioned as a comeback of sorts, Still Alive draws heavily from the controversy surrounding his show India’s Got Latent in early 2025. The episode led to legal trouble, multiple FIRs, and a lengthy six-hour interrogation by the Maharashtra Cyber Cell, placing the comedian at the centre of intense public scrutiny.

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Rather than sidestep the episode, Raina leans into it. The special reflects on the fallout and his personal journey through it, blending observational comedy with moments of emotional candour. Early audience feedback from live performances suggests the tone is less about rapid-fire punchlines and more about storytelling with bite.

The special was filmed during his global Still Alive & Unfiltered tour, which ran from August 2025 to early 2026. The tour saw Raina perform across major international venues, including the Madison Square Garden Theatre in New York, a milestone that places him among the youngest Indian comedians to take that stage.

The title itself signals resilience. “Still Alive” is a nod to navigating both legal and public backlash while choosing to remain unapologetically authentic, a theme that appears to anchor the set.

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With the special set to premiere online, all eyes are now on how audiences respond to a performance that promises equal parts reflection and wit. For Raina, the message is clear. He is not just back, he is ready to be heard on his own terms.

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