iWorld
Amazon Prime announces exclusive partnership with Vishesh Films
MUMBAI: Prime Video, which is coming as an added benefit for Amazon Prime members in India, will be the exclusive subscription video streaming home for upcoming new releases from Vishesh Films. The releases will stream on Prime Video before their television premiere.
Prime Video will premiere releases from Vishesh including the recently released “Raaz 4” starring Emraan Hashmi and forthcoming releases like “Begum Jaan” starring Vidya Balan. Also, Prime members will have access to blockbuster films including the blockbuster franchises of Raaz, Murder, Aashiqui and Jannat, Humari Adhuri Kahani, Ghulam, Dil Hai Ki Manta Nahi; all of which will be available for unlimited streaming at no additional cost to a Prime membership.
This is the first time ever that Vishesh Films’ movies will be available on a video streaming service. Amazon Prime already offers unlimited free fast delivery on India’s largest selection of products, early access to top deals and more benefits for an unparalleled shopping experience.
Amazon and Vishesh today announced a long-term agreement that will make Prime Video India the exclusive subscription streaming destination for all existing and new release films from Vishesh.
“Vishesh Films is one of the most successful Indian film production houses and we are excited to premiere their content on Prime Video.” said Amazon Prime Video India director and country head Nitesh Kripalani.
“I believe this move will be a game changer for the industry. We are proud to be working with an iconic partner like Amazon” said Vishesh Films managing director, Vishesh Bhatt.
Amazon Prime already offers unlimited free One-day and Two-day delivery to over 100 cities on eligible items from India’s largest selection of products, 30 minutes early access for members on top deals and more benefits for an unparalleled shopping experience.
e-commerce
Google rolls out new AI shopping tools for Indian users
Gemini, AI Mode in Search, and Circle to Search get smarter upgrades to simplify online buying.
MUMBAI: Google is making online shopping in India a lot less “add to cart” and a lot more “ask and discover”. The tech giant has announced a fresh set of artificial intelligence-powered updates designed to make finding and buying products more intuitive and efficient. By integrating its Gemini models with the Shopping Graph, a massive dataset of over 50 billion product listings that sees nearly 2 billion updates every hour, Google is bringing smarter, more conversational shopping experiences across its platforms.
Users can now move seamlessly from idea generation to product discovery within the Gemini app. Whether planning a festive outfit or building a gift list, shoppers can receive product listings, comparison tables, pricing from across the web, and direct purchase links, all through natural conversation. The feature is currently available in English and Hindi.
Google has upgraded its AI Mode in Search, turning it into a more natural shopping assistant. Instead of relying on traditional filters and keywords, users can ask questions in plain language and receive structured responses with visuals, pricing, reviews, and inventory details. Comparison tables highlighting key differences are also included. While currently available in English, a Hindi version is expected soon.
The popular Circle to Search feature has been enhanced on devices such as the Pixel 10 and Samsung Galaxy S26 series. Users can now identify and explore multiple objects in a single image at once. In fashion-related queries, the tool can break down entire outfits and suggest similar products, making style replication or discovery much easier.
Google stated that these updates build on last year’s successful rollout of the Virtual Try-On tool in India, which helped users visualise apparel before purchase.
In a market where shopping decisions often happen in seconds, Google is betting that smarter AI will turn casual browsing into confident buying. From festive shopping lists to spotting the perfect outfit in a photo, these new tools aim to make every scroll feel a little more rewarding and a lot less overwhelming.
