iWorld
Amazon Prime announces exclusive partnership with Vishesh Films
MUMBAI: Prime Video, which is coming as an added benefit for Amazon Prime members in India, will be the exclusive subscription video streaming home for upcoming new releases from Vishesh Films. The releases will stream on Prime Video before their television premiere.
Prime Video will premiere releases from Vishesh including the recently released “Raaz 4” starring Emraan Hashmi and forthcoming releases like “Begum Jaan” starring Vidya Balan. Also, Prime members will have access to blockbuster films including the blockbuster franchises of Raaz, Murder, Aashiqui and Jannat, Humari Adhuri Kahani, Ghulam, Dil Hai Ki Manta Nahi; all of which will be available for unlimited streaming at no additional cost to a Prime membership.
This is the first time ever that Vishesh Films’ movies will be available on a video streaming service. Amazon Prime already offers unlimited free fast delivery on India’s largest selection of products, early access to top deals and more benefits for an unparalleled shopping experience.
Amazon and Vishesh today announced a long-term agreement that will make Prime Video India the exclusive subscription streaming destination for all existing and new release films from Vishesh.
“Vishesh Films is one of the most successful Indian film production houses and we are excited to premiere their content on Prime Video.” said Amazon Prime Video India director and country head Nitesh Kripalani.
“I believe this move will be a game changer for the industry. We are proud to be working with an iconic partner like Amazon” said Vishesh Films managing director, Vishesh Bhatt.
Amazon Prime already offers unlimited free One-day and Two-day delivery to over 100 cities on eligible items from India’s largest selection of products, 30 minutes early access for members on top deals and more benefits for an unparalleled shopping experience.
iWorld
Rusk Media announces Battleground Season 2 on Amazon MX Player
Fitness reality show returns in April 2026 with bigger challenges and mentors.
MUMBAI: The arena is reopening and this time the competition promises even more sweat, strategy and spectacle. Rusk Media has confirmed the return of its fitness reality format Battleground for a second season, set to stream on Amazon MX Player from April 2026. The announcement follows the breakout success of the show’s debut season, which positioned itself as a high energy blend of sport, strategy and reality television. Season 1 brought together 16 contestants for a 28 day test of endurance and discipline, as aspiring athletes and fitness enthusiasts competed in physically demanding challenges and team based battles.
Divided into four teams, the participants trained under a panel of mentors drawn from the fitness and lifestyle space, with former Indian cricketer Shikhar Dhawan serving as the show’s Super Mentor.
The format quickly found an audience among digital viewers and was listed among the most binged titles on Amazon MX Player. The show also picked up industry recognition, winning the “Most Popular Non Fiction Show” honour at the IWMBuzz Digital Awards 2025.
The first season also drew a slate of brand partnerships, including Honda Bigwing, Charged, American Pistachio Growers, Bigmuscles Nutrition, Ritebite Max Protein, Plix and Sparsh CCTV, highlighting the show’s appeal to brands targeting India’s rapidly growing youth and fitness audience.
For Season 2, the producers say the format will evolve with tougher physical challenges, a sharper competitive structure and deeper mentor involvement while continuing to focus on discovering the next generation of Indian fitness personalities.
Rusk Media, chief executive officer and co founder Mayank Yadav said the first season proved the appetite for competitive fitness storytelling. “Battleground was always envisioned as more than a show. Season 1 demonstrated that there is a massive audience for aspirational fitness competition at scale. With Season 2 we are going even bigger in ambition, intensity and opportunities for contestants and partners,” he said.
Rusk Ads lead Rahul Arora added that the series has also evolved into a strong platform for brand integration and advertiser engagement. “Season 1 showed that Battleground is not just compelling content but a powerful brand ecosystem. As we move into Season 2, we are looking to deepen brand collaborations and build more integrated partnerships,” he said.
With a larger format, an expanding fan base and a new season set to arrive in April 2026, Battleground is positioning itself as one of India’s emerging fitness reality franchises in the digital entertainment space.
