iWorld
Amazon MX Player names Amogh Dusad as head honcho of content hustle
MUMBAI: In the high-stakes circus of Indian digital content, there’s a new ringleader in town. Amogh Dusad, a seasoned content architect with a track record longer than most binge lists, has been named director & head of content at Amazon MX Player, effective April 2025. And if his past gigs are anything to go by, MX is about to see its programming strategy hit the gas-and then some.
Dusad’s digital content journey is basically a masterclass in transformation. From leading second-screen experiments at Sony Pictures Networks to helming content and cloud success strategies at Amazon’s Mini TV, he has fine-tuned his radar for what works on-screen and off-script. Now, he’s steering the creative ship for Amazon MX Player, a platform that’s no stranger to churning out hits but hungry for more punch and purpose.
“I’m happy to share that I’m starting a new position as director & head of content at Amazon MX Player!”, he took to Linkedin.
Before this latest move, Dusad served as head of content at Amazon MX Player from October 2024, and prior to that, at Amazon Mini TV where he led content from March 2022 to October 2024. His decade-plus stint at Sony LIV and Sony Pictures Networks India saw him taking on roles from head of business ops to leading partnerships and digital product innovation.
From NDTV Imagine to TAM Media Research, where he kicked off his career with data-heavy consulting and big content plays, Dusad has worn many hats-and worn them well. Think consumer insights, digital business strategy, content licensing, gaming, and brand integrations. He’s like the Swiss Army knife of the Indian OTT space.
At MX, Amogh will now oversee content strategy, programming, commissioning, and everything in between. As content wars rage across platforms, having a battle-hardened content general at the helm is just what the doctor (and audience) ordered.
It’s an exciting plot twist, one the industry will watch closely-popcorn in hand.
iWorld
Parineeti Chopra hosts new parenting series Mom Talks on Zee5 and Bullet
Celebrity parents share honest stories in 9-episode show launching 4 April 2026.
MUMBAI: Parineeti Chopra is stepping into a brand-new role not on the big screen, but as the warm, relatable host helping parents navigate the beautiful chaos of raising children. Bullet microdrama and Zee5 have announced the launch of Mom Talks, a fresh content-led IP hosted by the popular actress. The 9-episode series brings together celebrity parents including Imran Khan, Neha Dhupia, Vikrant Massey & Sheetal, and Gauahar Khan & Zaid Darbar to share candid, real-life perspectives on everyday parenting.
Positioned as a high-engagement format, Mom Talks taps into the growing demand for authentic and credible parenting content. It also offers seamless, contextual integration opportunities for brands. The series is backed by a strong lineup of partners including Johnson’s Baby, GSK, Aveeno Baby, Mini Klub, Titan Eye+ and Cordelia Cruises.
Bullet microdrama app, co-founder & chief business officer Azim Lalani said the show exemplifies how content is evolving towards more rooted, sustained engagement. “It’s about bringing content that people come back to, while creating a natural space for brands to be part of the narrative,” he noted.
Mom Talks creator Bullet head of AVOD & partnerships Munaf Merchant explained the core idea, “We wanted to build a safe, honest, one-stop destination for parents seeking real answers to everyday questions.”
The first episodes will stream for free on ee5 AVOD starting 4 April 2026, with new episodes dropping every Friday and Saturday. The series will also be available on the Bullet microdrama app.
Speaking about their association, Peeyush Unikkat from Johnson’s Baby highlighted the brand’s focus on supporting modern parenting journeys, while Aakash Mehta from GSK emphasised the show’s role in making important health conversations more relatable for new parents.
In a digital space often filled with filtered perfection, Mom Talks promises something refreshingly real honest conversations, celebrity insights, and practical wisdom, all wrapped in Parineeti Chopra’s engaging presence. For Indian parents, this could be the parenting series they’ve been waiting to binge.
