iWorld
Amazon MX Player drops trailer for esports dramedy ‘Gamerlog’
MUMBAI: Amazon MX Player is leveling up its content game with Gamerlog, a slick new comedy-drama set in India’s turbo-charged esports universe. Produced by Abhinay Deo and Neeta Shah under RDP Pulp Fiction Entertainment and helmed by debutant director Arya Deo, the series is set to stream free from 12 June.
The trailer introduces Raghu aka Maverick, a small-town genius with mad gaming chops who defies his parents to chase glory in Mumbai’s cutthroat gaming scene. What follows is a no-holds-barred adventure as he joins Team Gamerlog, a motley crew led by the feisty Joanna. Cue epic virtual battles, squad drama, and an emotional loot box of love, betrayal and brotherhood — all building to the grand prize: India’s biggest esports face-off, The Tournament of Champions.
Frontlining the cast is Taare Zameen Par alumnus Darsheel Safary, flanked by Anjali Sivaraman, Chinmay Chandraunshuh, Kunal Bhan, Chetan Dhawan, Shubroy Chowdhury and Akash Menon.
Reflecting on his character, Raghu, in the series, Safary shared, “Gamerlog is a world I could instantly relate to. While it’s rooted in gaming, the story goes much deeper, capturing the emotional highs and lows young people experience. It’s a show that’s fun, relatable, and something that not just avid gamers but families can enjoy together. It was an amazing experience to work with Abhinay, Neeta and the very talented debutant director Arya.”
Deo added, “When my producing partner Neeta and I first heard this story, we were immediately struck by how compelling and layered the world of gaming could be. With Gamerlog, our goal was to tell a story that reflects the high-stakes world of E-sports while exploring the emotional realities young people face today. The show is fast paced, energetic and fun, but at its core, it’s about vulnerability, loyalty and grit. Arya, who assisted me for a long time and knows this world intimately, was the perfect choice to bring our vision to life. We are thrilled to collaborate with Amazon MX Player in bringing Gamerlog to life and can’t wait for audiences to meet these characters and step into their unpredictable world.”
With Gamerlog, Amazon MX Player is clearly betting big on the joystick generation—and it might just be the underdog story we didn’t know we needed. Game on.
eNews
Barc India, Nielsen launch Barc | Nielsen One Ads, a unified cross-media ad measurement tool
JioHotstar to deploy cross-screen measurement during T20 World Cup 2026
MUMBAI: Broadcast Audience Research Council India and Nielsen have joined forces to launch Barc | Nielsen One Ads, a cross-media measurement system designed to give advertisers a unified view of advertising performance across television and digital platforms.
The new framework combines Barc India’s linear television viewership data with digital audience measurement from Nielsen One Ads. The result is a single dataset that measures advertising reach and frequency across four screens: linear tv, connected tv, mobile and computer, while removing duplicated audiences across devices.
The move comes as India’s media landscape grows increasingly fragmented, with advertisers struggling to reconcile data from multiple platforms. The joint system aims to provide a single, deduplicated picture of campaign performance and audience reach.
“This marks a defining moment for cross-media ad measurement in India,” said Barc India chief executive Nakul Chopra. “Barc | Nielsen One Ads brings together television and digital screens in a unified system, enabling advertisers to understand their true reach and incremental impact across the entire media ecosystem.”
Nielsen chief product officer Akhil Parekh, said the collaboration addresses a long-standing challenge for advertisers. “Brands have had to stitch together fragmented data to understand how campaigns perform. A single, deduplicated view across screens is something the industry has needed for years.”
The first deployment will take place on JioHotstar, which will use the system to measure advertising during the ICC Men’s T20 World Cup 2026 hosted by India and Sri Lanka. Barc India said the framework could expand to include more broadcasters and platforms if industry demand grows.
Among the system’s key features are unified four-screen reporting, advanced reach deduplication to eliminate duplicate viewers across devices, and detailed metrics including average frequency, gross rating points and demographic performance.
