Applications
Amazon Instant Video available on Nintendo’s Wii Console
MUMBAI: Online retail major Amazon has announced the launch of its Instant Video app on Nintendo‘s Wii console, providing customers with access to the Amazon Instant Video library of more than 145,000 movies and TV episodes.
The app is already available on Nintendo‘s new Wii U console that launched on 18 November and is being enjoyed across the US. In addition, the app gives Amazon Prime members access to more than 33,000 movies and TV episodes to stream at no additional cost.
Amazon said that bringing the Amazon Instant Video app to the Wii console means that it is giving customers even more ways to easily and instantly watch the videos they want right at home.
The free Amazon Instant Video app can be found in the Wii Shop Channel for customers to easily download and install on the console. The Wii Remote Plus controller lets customers easily browse and search for titles.
Amazon.com VP of worldwide digital video Anthony Bay said, "We‘re focussed on providing our customers with many choices to make their entertainment experience enjoyable and as easy as possible – whether it‘s offering a wide selection of hit movies and popular TV shows, or a variety of ways to instantly stream all the content available in the Amazon Instant Video library.
"Today, bringing the Amazon Instant Video app to the Wii console means we‘re giving our customers even more ways to easily and instantly watch the videos they want right at home."
Nintendo US senior VP Network Business Duncan Orrell-Jones said, "Since it arrived in November of 2006, Wii has been a cultural phenomenon. With more than 40 million units purchased in the US alone, the addition of Amazon Instant Video means more choice across a significant portion of the American entertainment landscape."
The Amazon Instant Video app for Wii provides customers with a comprehensive Amazon Instant Video experience including:
- Instant streaming of more than 145,000 titles from the Amazon Instant Video library and more than 33,000 Prime Instant Video titles for Prime members
- Smart lists such as Recently Watched, Watchlist, Genre Recommendations and Your TV Shows that allow customers to easily manage their viewing choices
- Your Video Library gives customers access to purchases from Amazon Instant Video on the Wii or any of the hundreds of other devices enabled for Amazon Instant Video. For a list of compatible devices click here
- Parental Controls and Kid Zone features that allow parents to manage access to age appropriate content and also easily navigate specific categories to find family-friendly programming by age
- Whispersync lets customers seamlessly switch from one device to another. Start streaming a movie on Kindle Fire, then pick up right where you left off on your Wii console – avoid the frustration of having to find your spot
The Amazon Instant Video app for Wii offers more than 145,000 movies and TV episodes to browse, buy, rent and stream, including the latest new release movies like The Dark Knight Rises, Brave, The Amazing Spider-Man, Taken 2, The Bourne Legacy, Marvel‘s The Avengers, ParaNorman, and Frankenweenie, and popular TV shows like The Walking Dead, Sons of Anarchy, American Horror Story, Revolution, and Big Bang Theory. Most current TV shows can be purchased by individual episode or at a discount with a TV season pass.
In addition to receiving free two-day shipping on millions of items and access to thousands of books from the Kindle Owners‘ Lending Library, Prime members can instantly stream more than 33,000 TV episodes and movies, all for just $79 a year. The Prime Instant Video library includes popular TV shows such as Fringe, Parks and Recreation, Downton Abbey, Parenthood, Glee, and The West Wing, new release movies such as Mission Impossible: Ghost Protocol, Hugo, Thor, The Adventures of Tintin, The Expendables and Rango, and popular kids TV including SpongeBob SquarePants, Dora the Explorer, and Phineas and Ferb. Non-Prime members can start their free one-month trial.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
