e-commerce
Amazon expands Anish’s empire across Middle East and Africa
DUBAI: Amazon has promoted a veteran marketing executive to oversee both deal-making across the Middle East and North Africa and marketing operations in South Africa, as the American e-commerce giant doubles down on emerging markets.
Anish Rajan, who previously orchestrated Amazon India’s flagship sale events generating over $2 billion in revenue, has been handed the expanded role effective September 2025. His promotion adds south African marketing responsibilities to his existing mandate as head of deals and events across the United Arab Emirates, Saudi Arabia and Egypt.
The appointment reflects Amazon’s growing ambitions in regions where it sees significant untapped potential. Rajan’s west Asian operation already contributes 23 per cent of the region’s annual revenue, whilst launching Amazon-first innovations that have since been rolled out globally.
His track record spans 15 years across e-commerce, consumer electronics and logistics. Before joining Amazon in 2020, he held senior marketing roles at Samsung Electronics and led marketing communications for fashion platform Jabong during its high-growth phase.
At Amazon India, Anish spearheaded the deals programme that accounted for 39 per cent of store revenue, building scalable systems and customer experience improvements that were subsequently adopted across Amazon’s global marketplaces.
His earlier career included stints at Micromax, where he led brand strategy and product launches, and DHL Express, where he managed global partnerships including Formula 1 and Manchester United, overseeing a $30 million retail portfolio.
The dual-region role positions Anish at the centre of Amazon’s emerging markets strategy, where the company is competing fiercely with local players and other global platforms for market share.
e-commerce
Samsung Galaxy S26 series now available for instant delivery on Instamart
AI powered flagship phones start at Rs 87,999 with launch offers up to Rs 9,000.
MUMBAI: In the age of quick commerce, even flagship smartphones are learning to arrive at your doorstep at lightning speed. Instamart has partnered with Samsung to make the newly launched Galaxy S26 series available for instant purchase on the quick commerce platform, expanding the category beyond groceries and daily essentials into premium consumer electronics.
The Galaxy S26 lineup, which includes the S26 Ultra, S26+ and S26, is now available across several major Indian cities including Bangalore, Mumbai, Delhi, Hyderabad, Chennai, Kolkata, Ahmedabad and Pune, among others.
The flagship series introduces several new features, led by what Samsung describes as the world’s first built in Privacy Display on a smartphone, available exclusively on the Galaxy S26 Ultra. The display is designed to enhance privacy while unlocking a new class of screen experiences.
The devices also integrate agentic artificial intelligence designed to quietly manage routine tasks in the background, allowing users to focus on more meaningful interactions with their device.
Positioned as a major step forward in AI powered smartphones, the Galaxy S26 Ultra also introduces enhancements in areas such as nightography photography and Photo Assist tools, aimed at improving low light imaging and AI driven creative editing.
Through the partnership, Instamart is extending its quick commerce proposition to high value electronics, allowing customers to order the Galaxy S26 series and receive it almost instantly once sales go live.
The Galaxy S26 series will be available starting at Rs 87,999. As part of the launch offers on Instamart, customers can avail an instant discount of up to Rs 9,000 using an HDFC Bank credit card. Buyers can also opt for No Cost EMI options for up to 9 months.
The move reflects the growing overlap between quick commerce and consumer electronics, as platforms race to deliver not just groceries but also premium technology products with the same promise of speed and convenience.
