e-commerce
Amazon beats others in mega pre-festive online sales: Ugam
MUMBAI: In an earlier feature done by Indiantelevision.com, we saw creative and ad gurus giving their opinion on the fiercely competitive campaigns that e-commerce brands launched, with Amazon, Flipkart and Snapdeal leading the pack.
Be it their display ad wars, or their strategically placed jacket advertisements on newspapers, their digs at each other not only grabbed the consumers’ eyeballs, but have also created a stir within the ecosystem.
The season was ushered in by two of the top e-commerce players conducting three mega sales in two weeks. Flipkart kick-started the celebrations with its second edition of the Big Billion Days sale, followed by Amazon’s Great Indian Festive sale, and most recently Amazon’s Great Indian Diwali Sale from 26 to 28 October.
Now that we have Diwali is knocking at our doorsteps, an analysis by global analytics manager Ugam has put a perspective on the entire scenario.
Ugam recorded Amazon’s pricing and assortment for likely bestsellers in three key product categories – Laptops, Home Appliances and Books – and compared it to Flipkart and Snapdeal to learn which retailer actually had the best offers for the likely best sellers.
As per their survey, Amazon.in led the sale period, by offering lowers prices in two out of the three categories, namely home appliances and books.
While that puts Amazon in the lead, it failed to spoil its consumers for choices. The e-commerce brand didn’t have a larger assortment of products when it came to home appliances and books, though it still led the books inventory.
Snapdeal dominated the laptop category with 2026 Stock Keeping Units (SKU), and missed the top position in the home appliances category by a small margin, putting Flipkart on the top with 5319 SKUs in their inventory.
Amazon made up for its lack of variety, by staying better stocked throughout the sale.
If one were to go by prices, Amazon had a better score as per the data shared by Ugam. While Flipkart had lower prices for their Big Billion Day sales for likely best sellers in the laptop category, Amazon kept their prices low for home appliances and books sections.
While the survey is inconclusive in revealing the revenue each player made throughout the sale, by tallying the pricing behaviour of the ecommerce players with consumer behaviour one can form an idea on who scored the most in the season of sales.
e-commerce
Samsung Galaxy S26 series now available for instant delivery on Instamart
AI powered flagship phones start at Rs 87,999 with launch offers up to Rs 9,000.
MUMBAI: In the age of quick commerce, even flagship smartphones are learning to arrive at your doorstep at lightning speed. Instamart has partnered with Samsung to make the newly launched Galaxy S26 series available for instant purchase on the quick commerce platform, expanding the category beyond groceries and daily essentials into premium consumer electronics.
The Galaxy S26 lineup, which includes the S26 Ultra, S26+ and S26, is now available across several major Indian cities including Bangalore, Mumbai, Delhi, Hyderabad, Chennai, Kolkata, Ahmedabad and Pune, among others.
The flagship series introduces several new features, led by what Samsung describes as the world’s first built in Privacy Display on a smartphone, available exclusively on the Galaxy S26 Ultra. The display is designed to enhance privacy while unlocking a new class of screen experiences.
The devices also integrate agentic artificial intelligence designed to quietly manage routine tasks in the background, allowing users to focus on more meaningful interactions with their device.
Positioned as a major step forward in AI powered smartphones, the Galaxy S26 Ultra also introduces enhancements in areas such as nightography photography and Photo Assist tools, aimed at improving low light imaging and AI driven creative editing.
Through the partnership, Instamart is extending its quick commerce proposition to high value electronics, allowing customers to order the Galaxy S26 series and receive it almost instantly once sales go live.
The Galaxy S26 series will be available starting at Rs 87,999. As part of the launch offers on Instamart, customers can avail an instant discount of up to Rs 9,000 using an HDFC Bank credit card. Buyers can also opt for No Cost EMI options for up to 9 months.
The move reflects the growing overlap between quick commerce and consumer electronics, as platforms race to deliver not just groceries but also premium technology products with the same promise of speed and convenience.
