eNews
Amazon appoints Dipashree Das as head of partner marketing APAC & ANZ at AmazonFuse
Mumbai: Amazon has appointed Dipashree Das as head of partner marketing for Asia Pacific and China (APAC) and Australia-New Zealand (ANZ) as part of AmazonFuse. She will be based out of Singapore.
AmazonFuse is a trademark application for the transmission of entertainment services including audio and video content over internet and mobile networks. Amazon is looking to strike partnerships with mobile operators to grow Prime Video, Prime Music and other media subscription services globally.
Previously, Das was part of Netflix’s brand and marketing team leading original film launches for the streaming service. She was based in Mumbai and launched Netflix film & shows in India and Southeast Asia (SEA). Das was responsible for launching some of Netflix’ biggest successes in India including “Haseen Dilruba”, “Ludo” and Sacred Games 2.
With over 18 years of experience, Das has been responsible for launching and architecting brands across India and SEA. Prior to Netflix, she was associated with Singtel. She has had stints at Channel NewsAsia, Oak3 Films, NDTV and Unilever.
eNews
Swiggy sees record orders during India vs New Zealand T20 final
Chicken biryani tops match-day menu as fans order 7,500 times per minute at peak.
MUMBAI: India’s T20 final didn’t just break stumps, it broke Swiggy’s delivery records, proving cricket fans celebrate victories with plates, not just flags. Swiggy, India’s leading on-demand convenience platform, reported a sharp spike in food orders during the ICC Men’s T20 World Cup final between India and New Zealand. On 8 March 2026, overall orders rose 23.2 per cent year-on-year compared with the same date in 2025, driven by fans turning living rooms into mini stadiums complete with match-day feasts.
Key highlights from the evening:
- Orders during peak match hours (7–10 pm) were 2.1 times higher than pre-match levels.
- The highest order rate hit 7,500 orders per minute at 19:45.
- Chicken biryani reigned supreme as the most-ordered dish, followed by masala dosa, chicken fried rice, garlic breadsticks and paneer butter masala.
While metros such as Bengaluru, Mumbai and Hyderabad led volumes, the cricketing fever spread nationwide. Among emerging cities, Thiruvananthapuram, Surat and Rajkot recorded the strongest order growth. Smaller markets including Shillong, Agartala and Port Blair also showed significant appetite, underlining the expanding footprint of quick-commerce food delivery across India.
The surge reflects a growing trend of pairing major sporting events with doorstep delivery, turning big matches into shared, convenient celebrations. In a night where every boundary mattered, Swiggy proved the real MVP might just be the delivery partner who kept the snacks and the vibes flowing without missing a single wicket.
