iWorld
Amazon acquires rights for digital premiere of 2.0
MUMBAI: Amazon announced an exclusive content deal with Lyca Productions for the digital premiere of 2.0, the Rajnikanth and Akshay Kumar-starrer mega-budget blockbuster. Prime members will have access to watch the Tamil, Telugu and Hindi versions of the much-awaited film on Prime Video. One of the most opulent projects in Indian cinema, with a reported budget of almost $ 90 million, 2.0 also marks the debut of Kumar in South Indian cinema and as the antagonist.
Commenting on the association with Lyca Productions, Amazon Prime Video director content Vijay Subramaniam said, “With this momentous deal, Amazon Prime Video further enhances its robust Bollywood and regional content library. We keep the customer at the centre of all that we do. Amazon Prime Video is happy to join hands with Lyca Productions for the exclusive streaming rights for this mega blockbuster film. Both, Rajinikanth and Akshay Kumar are phenomenal actors with an unbelievable fan following that will soon get the chance to stream the sequel of Rajnikanth’s memorable movie on their favourite streaming device.”
“Making movies is my passion” said Lyca Group chairman Subaskaran Allirajah. “We are here to produce great movies. I hope these investments will take Tamil and Indian cinema to world-class standards.”
2.0 is helmed by the master of grandeur, Shankar, and is the sequel to the 2010 film Endhiran (Robot). It will see Rajnikanth reprise his role of Dr Vaseegaran and the robot Chitti. The movie, pegged as one of Asia’s costliest ventures, is also being filmed using 3D cameras directly to ensure that the film provides a grand visual experience.
iWorld
Epic Company launches unified Epic Studio for films and OTT
Vivek Krishnani to head films business; Samar Khan leads OTT & Television.
MUMBAI: Epic just merged its creative superheroes under one cape because when films and OTT need to fight for attention together, you don’t keep them in separate universes. The Epic Company has launched Epic Studio, a next-generation creative and production powerhouse that unites Juggernaut Productions and Movieverse Studio under a single banner. The move creates a streamlined, scalable platform for premium storytelling across theatrical films, OTT originals, television, digital-first formats and branded content.
Vivek Krishnani has been appointed chief executive officer, Epic Studio (Films), overseeing the theatrical and film business with a focus on culturally resonant narratives across Hindi, Telugu, Tamil, Gujarati and Malayalam cinema. Samar Khan continues as chief executive officer, Epic Studio (OTT & Television) and retains his role as chief content officer for Docubay and Epic On.
The Epic Company managing director Aditya Pittie said, “Epic Studio brings together our entire creative ecosystem under one unified studio vision. This is not just an integration of verticals, but the creation of a collaborative environment where writers, filmmakers, creators, and brand partners can seamlessly develop and scale stories across formats and screens.”
Vivek Krishnani added, “We are building an audience-focused mainstream film studio committed to delivering fresh, engaging, and innovative stories for both theatrical and streaming platforms.”
Samar Khan commented, “This alignment allows us to approach storytelling with a unified studio mindset. We are building IP under one creative umbrella, with scale and longevity in mind from inception.”
The unified structure eliminates silos, enabling ideas to flow fluidly from concept to screen while adapting to evolving audience behaviour. Epic Studio positions itself as a creator-led ecosystem championing purposeful, resonant storytelling with commercial strength.
In an entertainment landscape where stories now leap between screens faster than plot twists, Epic isn’t just building a studio, it’s crafting a single launchpad where every tale gets the best shot at soaring across every platform.
