News Broadcasting
Amar Singh blasts CAS opponents at New Delhi seminar
The conditional access system (CAS) issue took another political hue today when Samajwadi Party politician and member of Parliament Amar Singh lashed out at the government and some foreign broadcasters at a seminar organised by Consumer Action Network (CAN) on the technological and economic implications of CAS.
Inaugurating the seminar in Delhi, Singh strongly condemned the actions of some broadcasters who were lobbying for DTH and opposing CAS. He said that there are two lobbies in Parliament, one which is pro-consumer and the other which is “dancing to the tunes of foreign broadcasters and media persons.
” Drawing parallels between the CAS issue and ‘East India Company’, Singh in his inimitable style, said that in our country, foreigners have a history of making an entry and controlling the economy of the country, which in turn would lead to the control of society and politics.
He said that he is certain that the amendments passed by the Lok Sabha, relating to the CATV Act, which will facilitate CAS, will see the light of the day in spite of the efforts of the “vested parties to scuttle the bill.”
Some of the issues brought forth at the seminar, included the lobbying being undertaken by some broadcasters to stall implementation of CAS, the issue of insufficient number of suppliers for set top boxes in the country, the real benefits of CAS, the global scenario and the problems being faced in India.
Col V Khare, member BIS and Technical committee, department of Information Technology while commenting on the technical aspects of CAS said that the issues being raised by the broadcasters and the vested parties were “trivial in nature and that the Indian manufacturing companies were definitely up to the task of delivering cheap and good quality set top boxes in a short period of time.”
Khare said that some foreign broadcasters were trying to confuse and diffuse the issue, so that they could “continue to mislead advertisers and consumers on the basis of fictititious connectivity and TRPs.” He further added that CAS is the answer to most problems being faced by the cable and broadcasting industry.
Vikky Choudhary, president of the National Cable and Telecommunications Association and an active supporter of CAS, lamented the fact that the cable industry does not have the recognition as an industry and added that CAS is a good initiative of the I&B ministry.
“People who oppose CAS are opposing consumer’s interest and making CAS mandatory will be a victory of the consumers as it’ll end the broadcasters’ monopoly,” he added. Supporting the concerns, Ahmed Abdi, national president, CAN said the Indian government has to continue its pro-active consumer stance by taking the following additional measures immediately: firstly, ensuring a three-phase rollout to cover metros in next six months, mini metros in the next 12 months and the entire country in the 18 months. Secondly, to ensure easy acceptability of the set top boxes by consumers and subscriber management systems by cable operators all duties including central/ state and local levies should be waived for a period of three years.
Thirdly, as government has decided to fix a maximum retail price for free-to-air channels, it should also freeze all current pay channels’ rates till deployment of set top boxes is actually in place.
“Thereafter the broadcasters would have to persuade the customers to subscribe to their channels both in terms of attractive content and pricing,” he explained.
Fourthly, as the Convergence Bill is still being scrutinized by the standing committee of Parliament, an interim arrangement to settle all disputes in the TV segment between cable operators/ broadcasters and consumers may be considered by appointment of an ombudsman.
The speakers felt that in recent years while cellular telephone, insurance and banking sectors have seen a fall in subscription rates and upliftment in services offered, cable television charges have gone up by “almost 500 per cent in the last five years.
” CAN proposes to record the findings and suggestions of the seminar and forward it to the information and broadcasting industry, calling for immediate action.
CAN claims to be an organization comprising spirited citizens with special concern for consumer welfare.
News Broadcasting
Rajesh Sundaram joins NDTV Profit as senior editor, assignment
The 32-year newsroom veteran has launched channels on three continents and covered everything from 9/11 to South African television
MUMBAI: NDTV Profit has bolstered its newsroom with a hire who has done rather more than most. Rajesh Sundaram, a journalist with over three decades of editorial, managerial and consultative experience across India and international markets, joins as senior editor, assignment, tasked with sharpening the network’s newsgathering and real-time response.
Sundaram’s career reads like a tour of Indian media’s most formative moments. He began at Businessworld in 1994, moved to Zee News as bureau chief across Mumbai and Chennai, then joined NDTV in 2002 as part of its political bureau during a particularly febrile period in Indian politics. A stint as India correspondent for Al Jazeera International followed, where he covered key geopolitical developments and got his first serious taste of the global newsroom.
What sets Sundaram apart, however, is his serial channel-launching habit. At NewsX, he helped get the operation off the ground. At Headlines Today, part of the India Today Group, he served as editor. At News Nation, he helped launch the Hindi news channel and its digital ecosystem. He then crossed continents to lead the launch of ANN7 in South Africa as editor-in-chief, overseeing both television and digital. Back in India, he launched Tamil news channels News7 Tamil and Cauvery News, and later served as principal consultant for the launch of Marathi channel Lokshahi. Most recently, he helped build and lead the Press Trust of India’s video service and content studio, before stints consulting for Business Today and The Himalayan Times.
Rahul Kanwal, chief executive and editor-in-chief of NDTV, left little doubt about what Sundaram is expected to deliver. “The assignment desk is where a newsroom’s intent becomes action,” he said. “Rajesh brings a rare combination of field experience and leadership in building news operations at scale.”
Sundaram has reported from across India and the world, covering elections, civil conflicts, the aftermath of the 9/11 attacks and the 2008 US presidential election.
At NDTV Profit, he will lead the assignment desk, driving editorial coordination and real-time response across markets and breaking developments. For a business news network sharpening its focus on speed and multi-platform delivery, it has hired a man who has built newsrooms from scratch on three continents. The assignment desk is in good hands.







