Components
Amagi debuts machine-learning powered content-preparation suite
MUMBAI: Amagi, a cloud-based technology provider for media processing, has launched Tornado, a machine learning-based content preparation service that enables TV networks and content owners to scale their operations and accelerate broadcast workflows.
Over the last three years, the broadcast industry has had to evolve significantly due to a rise in multi-screen content consumption, demands for “here and now” content and a shift in how consumers are viewing content as more consumers move from cable to over-the-top (OTT) services.
In such an evolving scenario, TV networks, content owners and digital-first networks are creatively trying to grab a piece of the action by trying new mediums and delivery methods to provide better experiences to consumers while streamlining costs and operations. Content preparation, however, continues to require pain-staking hours of manual work and massive overhead costs.
Compared to traditional manual content preparation, the company claims that the suite is nearly six times more efficient, allowing broadcasters free up capital and streamline workflows.
Tornado is a cloud-based machine learning-augmented content preparation suite that tackles content preparation challenges head-on. It is conceptualised as a suite of machine learning-based content preparation services that dynamically evolve as machines learn more about each segment of a video asset as they process higher volumes of content. Tornado can cater to the unique preparation needs of TV networks, content owners, vMVPD platforms, and digital-first networks with the company planning to continually expand the suite functionality and capabilities to optimise the entire broadcast workflow.
“Given how competitive broadcasting has gotten today, it has never been more important for broadcasters to be able to optimise their operations and spends,” Amagi CEO Deepakjit Singh said.
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SEOUL: In the eternal battle between gamers demanding lightning-fast refresh rates and professionals craving pixel-perfect clarity, LG Display reckons it has found détente. The South Korean display titan is unveiling the world’s first 27-inch 4K OLED monitor panel that marries an RGB stripe structure with a blistering 240Hz refresh rate—a combination previously thought incompatible, like oil and water or fashion and function.
The breakthrough lies in how the pixels are arranged. RGB stripe structure lines up red, green and blue subpixels in neat rows, banishing the colour bleeding and fringing that plague lesser screens when you park your nose close to the display. It is the difference between reading crisp text and squinting at a rainbow-tinged mess. OLED panels using this method existed before, but they topped out at a sluggish 60Hz—fine for spreadsheets, useless for fragging opponents in first-person shooters.
LG Display’s engineering wizardry changes the game. By cranking the refresh rate to 240Hz whilst maintaining that pristine RGB stripe layout, the company has produced a panel that works equally well for colour-critical design work and twitchy gaming sessions. Better still, the panel incorporates Dynamic Frequency & Resolution technology, letting users toggle between ultra-high-definition at 240Hz and full-HD at a frankly ludicrous 480Hz. That is fast enough to make your eyeballs sweat.
The specs are suitably impressive: 160 pixels per inch for exceptional detail, optimised performance for Windows and font-rendering engines, and colour accuracy that should please the Photoshop brigade. LG Display achieved this by boosting the aperture ratio—the percentage of each pixel that actually emits light—and applying what it coyly describes as “various new technologies.” Translation: years of R&D and probably some sleepless nights.
Existing high-end gaming OLED monitors have relied on RGWB structures (which add a white subpixel) or triangular RGB arrangements. Both work, but neither delivers the sharpness that professionals demand. LG Display’s new stripe pattern is tailored specifically for monitor use, a recognition that staring at a screen from two feet away demands different engineering than watching telly from across the room.
The company is betting big on this technology, targeting the high-end monitor market where it already commands roughly 30 per cent of global OLED panel production. Among gaming OLED panels in mass production, LG Display claims world-leading specs across refresh rate, response time and resolution—a trifecta that sounds like marketing bluster until you check the numbers.
“Technology is the foundation of leadership in the rapidly growing OLED monitor market,” says LG Display head of the large display business unit Lee Hyun-woo. He promises to keep pushing “differentiated technologies compared to competitors”—corporate-speak for staying ahead of Chinese rivals snapping at LG’s heels.
The new panel will debut at CES 2026 in Las Vegas, where LG Display plans to woo customers and expand its lineup. Initial rollout targets high-end gaming and professional monitors, the sweet spot where people actually pay premiums for superior screens rather than settling for whatever came with their laptop.
Whether this technology reshapes the monitor market or remains a niche luxury depends on two things: pricing and production scale. But for now, LG Display has pulled off something rare—a genuine technical leap that solves a real problem. Gamers get their speed, designers get their clarity, and LG gets bragging rights. In the cutthroat world of display tech, that counts as a win.
