iWorld
ALTBalaji’s apharan now available for Amazon Alexa users
MUMBAI: “Kehte hain jaane waale laut kar nahin aate. Galat kehte hain!”, this popular dialogue from Apharan on ALTBalaji is just one of the many reasons why, one of the best suspense thrillers in the Indian OTT space enjoys such a high mass appeal. As massification of OTT grips the nation and the globe, ALTBalaji decided to up the ante and take the show to Alexa users to reach out further to internet connected consumers across the country.
Amazon India is working with developers to expand Alexa’s India focused skills, and ALTBalaji is very proud to be one of the early adopters to get on to the platform. Till date 100 million devices with Alexa built in have been sold across the globe. As per an Accenture report, 150 million users will be using voice in India this year in the form of a voice assistant and search. With a huge proliferation of these devices into more and more Indian homes, fans of ALTBalaji web-series can now seamlessly sample their favourite shows right from the Alexa eco-system.
Riding on the back of some stellar acting, cinematography, dialogues and a crisp plot, Apharan became the talk of the town and has garnered an unprecedented IMDb rating of 9.2/10 as well as claimed a host of awards for best actors and best direction. In order to immerse themselves in the gritty, entertaining world of Senior Inspector Rudra Shrivastava, filled with its myriad surprises and suspense, all that a user would have to say is, “Alexa, Enable Apharan”. In addition to the trailer, Alexa users now also get seamless access to Apharan’s title track, dialogues, interesting trivia and jokes that further amplifies the entertainment quotient.
Speaking about the integration, Divya Dixit — Senior VP and Head Marketing, ALTBalaji, said, “With Alexa being a market leader in the smart-connected devices space, this is further going to expand our reach to a larger demographic. We have already carved out a niche in the industry through our originals, and with this one of a kind innovation with Alexa, we are providing another touchpoint to users to interact with one of our most iconic shows and we will expand this association to more shows from us. Apharan… Sabka Katega continues to win accolades and unprecedented adulation amongst the masses.”
Varun Badola – Actor and Dialogue writer said, “Apharan is a very special show for me and I am completely indebted to the audiences for making the dialogues so memorable and viral. I couldn’t have asked for a better platform than Alexa to reach out to and engage with the tech savvy audiences of today, in a fun manner that’s never seen before.
Building on the legacy of creating iconic shows, ALTBalaji’s exclusive content library has built a catalogue of more than 42 Originals like ‘Apharan,’ ‘Kehne Ko Humsafar Hain,’ ‘Home,’ ‘Gandii Baat’, ‘The Test Case’, ‘Bose: Dead or Alive’ among others, which continue to be lauded by viewers across the globe.
iWorld
Blackcab Agency Network wins Avion India digital mandate
Creative agency to lead social strategy, content and performance marketing for aviation training centre.
MUMBAI: Blackcab just took off with a high-flying client because when your brand needs altitude in digital skies, you don’t wing it, you hire the jet fuel. Blackcab Agency Network has been appointed as the digital strategy and brand building partner for Avion India, Mumbai’s first DGCA-approved full flight training simulator facility located at Juhu Airport.
The mandate sees Blackcab handling Avion India’s end-to-end digital presence, including social media strategy (Instagram, Facebook, Linkedin, Youtube), content creation, performance marketing and campaign execution. The agency will produce on-site content showcasing simulator sessions, student journeys and behind-the-scenes glimpses of pilot training.
The partnership arrives as India’s aviation sector experiences robust growth, with rising demand for skilled pilots and aviation professionals. Blackcab’s role will be to translate Avion’s technical training environment into compelling, aspirational digital narratives that connect with students exploring careers in aviation.
Blackcab Agency Network co-founder Aayush Bansal said, “Our role with Avion India is not just to tell a story, but to build a structured digital ecosystem that drives measurable results. From managing social platforms to creating performance-led campaigns, we are ensuring every touchpoint builds awareness, engages aspiring pilots, and supports student intake.”
Avion India director Parth Mulay added, “We started Avion with a simple vision, to build a training environment where pilots truly feel prepared for real airline operations. Blackcab has helped us present our simulators, infrastructure, and the real pilot journey in a way that feels authentic and inspiring for aspiring pilots.”
The appointment marks Blackcab’s expansion into the aviation training sector while strengthening its portfolio across diverse industries.
In a sky where ambition needs clear runway signals, Blackcab isn’t just flying the brand, it’s giving future pilots the digital navigation they need to soar.
