iWorld
ALTBalaji partners with Telenet to expand footprint to Nepal
Mumbai: In a bid to expand its reach beyond India, ALTBalaji has entered into a partnership with Telenet Pvt Ltd for promotion and distribution services in Nepal. The partnership aims to unlock a new demographic for the OTT player in the neighbouring country.
Telenet Pvt Ltd, a local company in the region is an authorised distributor-reseller of ALTBalaji app subscription. Within a single subscription, users can create five profiles and access the content across mobile devices and laptops, as well as smart TV and android boxes for the big screen experience. “OTT platforms are the next wave of entertainment. Our strategy to provide uninterrupted access to users via various business models will ensure a new dimension in collaboration for Nepal market while ALTBalaji will ensure high quality engaging content stream for the Nepali viewers,” said Telenet CEO Navankur Sood.
Telenet will ensure integration across local billing channels like digital wallets, telecom operators and payment gateways, allowing users to activate ALTBalaji’s subscription from the comfort of their homes. In addition, all users in Nepal can visit the website www.gfsarena.com to activate the subscription or renew the service instantly. Payment can be made through digital wallets like eSewa, IME Pay and Khalti, said the statement.
“The partnership with Telenet Pvt Ltd is a major step for ALTBalaji to go global,” said ALTBalaji SVP – marketing and revenue Divya Dixit. “ALTBalaji constantly strives to make the platform as user-friendly as possible, and this partnership will draw in more audience for our blockbuster content. Tie-ups with the payment gateways will further widen the reach of the platform due to the convenience of one-click transactions that were earlier not possible.”
iWorld
Prime Video and Hrithik Roshan reunite for quirky heist comedy Mess
HRX Films expands pact with quirky heist comedy set for production
MUMBAI: Prime Video is doubling down on its partnership with Hrithik Roshan, announcing a new comedy film Mess that promises chaos, chuckles and a clever twist on the classic heist.
Produced by Hrithik Roshan and Eshaan Roshan under HRX Films, a division of FilmKraft Productions, the film is being made in association with Soda Films Lab. Directed by Rajesh A Krishnan, Mess marks the second collaboration between the streaming platform and HRX Films after the upcoming thriller Storm.
At the heart of Mess lies an unusual premise. A group of robbers break into the home of a man with OCD, only to find themselves outmatched in a night-long standoff that flips the script on who is really in control. It is a set-up that blends tension with humour, turning a break-in into a breakdown of expectations.
Prime Video India director and head of originals Nikhil Madhok said, “A good story should surprise and entertain, and Mess does both with ease. It brings together a unique premise, memorable characters and a tone that keeps you laughing throughout.”
He added that the collaboration with HRX Films continues to grow stronger, with the new film reflecting a shared appetite for bold and original storytelling.
Hrithik Roshan said, “After Storm, Mess feels like a natural next step in our journey with Prime Video. The film captures the kind of unconventional storytelling we want to champion, with Rajesh bringing a distinctive voice to the narrative.”
Director Rajesh A Krishnan said, “The world of Mess is a mix of comedy and chaos, unusual enough to keep audiences on edge while still delivering humour. It has been a deeply collaborative and creatively fulfilling experience.”
The original screenplay comes from Paul Soter, with adaptation and dialogues by Kapil Sawant, adding another layer of craft to the film’s offbeat narrative.
As production gears up, Mess looks ready to live up to its name, serving up a delightful tangle of mayhem, mischief and movie magic for audiences in India and beyond.
