iWorld
ALTBalaji partners with PayPal
MUMBAI: ALTBalaji, one of India’s leading homegrown OTT platforms, has joined hands with popular payment gateway PayPal, to ensure its audiences non-stop entertainment and offering them a host of convenient payment experiences.
As a part of the association, audiences via a PayPal payment can get a minimum of Rs 10 and a maximum of Rs 300 cashback vouchers during the offer period. Valid till 30 June 2020, the offer is on the first PayPal transaction. The terms of the deal require one to make a minimum transaction of Rs 100 to utilize the offer.
Through this partnership, ALTBalaji adds another feather in its social awareness campaign, #StayALT, which urges the audience to practice social distancing by staying at home and be entertained by the platform’s extensive and diverse content library. Being a responsible brand, ALTBalaji has been running #StayALT by introducing exciting offers to motivate the audience to stay at home. The OTT platform earlier this week announced its association with Amazon Pay and Paytm under the same initiative. ALTBalaji’s associations with these payment gateways will help reach out to a wider set of audience and have enabled a slew of payment options to choose from.
Balaji Telefilms group COO and ALTBalaji CEO Nachiket Pantvaidya said, “We have always worked in the direction of creating an ecosystem for our viewers where they not only get quality content but easy access to it. Our association with PayPal is a strategic move in this direction that improves our relationship with our audiences and provides them with multiple payment gateways to choose from. During times like this, we have been urging everyone to stay at home while we make sure that they are getting smooth access to our content library and hence keep themselves entertained.”
ALTBalaji has built a legacy of creating iconic shows like Apharan, Mentalhood, Code M, Kehne Ko Humsafar Hain, Karle Tu Bhi Mohabbat, M-O-M: Mission Over Mars, Coldd Lassi Aur Chicken Masala, The Verdict – State v/s Nanavati, Broken…But Beautiful, Ragini MMS Return, Test Case, Bose among others which have been lauded by the audience. The subscribers of ALTBalaji will get access to a content library of 60+ Indian originals created for the masses.
iWorld
Parineeti Chopra hosts new parenting series Mom Talks on Zee5 and Bullet
Celebrity parents share honest stories in 9-episode show launching 4 April 2026.
MUMBAI: Parineeti Chopra is stepping into a brand-new role not on the big screen, but as the warm, relatable host helping parents navigate the beautiful chaos of raising children. Bullet microdrama and Zee5 have announced the launch of Mom Talks, a fresh content-led IP hosted by the popular actress. The 9-episode series brings together celebrity parents including Imran Khan, Neha Dhupia, Vikrant Massey & Sheetal, and Gauahar Khan & Zaid Darbar to share candid, real-life perspectives on everyday parenting.
Positioned as a high-engagement format, Mom Talks taps into the growing demand for authentic and credible parenting content. It also offers seamless, contextual integration opportunities for brands. The series is backed by a strong lineup of partners including Johnson’s Baby, GSK, Aveeno Baby, Mini Klub, Titan Eye+ and Cordelia Cruises.
Bullet microdrama app, co-founder & chief business officer Azim Lalani said the show exemplifies how content is evolving towards more rooted, sustained engagement. “It’s about bringing content that people come back to, while creating a natural space for brands to be part of the narrative,” he noted.
Mom Talks creator Bullet head of AVOD & partnerships Munaf Merchant explained the core idea, “We wanted to build a safe, honest, one-stop destination for parents seeking real answers to everyday questions.”
The first episodes will stream for free on ee5 AVOD starting 4 April 2026, with new episodes dropping every Friday and Saturday. The series will also be available on the Bullet microdrama app.
Speaking about their association, Peeyush Unikkat from Johnson’s Baby highlighted the brand’s focus on supporting modern parenting journeys, while Aakash Mehta from GSK emphasised the show’s role in making important health conversations more relatable for new parents.
In a digital space often filled with filtered perfection, Mom Talks promises something refreshingly real honest conversations, celebrity insights, and practical wisdom, all wrapped in Parineeti Chopra’s engaging presence. For Indian parents, this could be the parenting series they’ve been waiting to binge.
