iWorld
ALTBalaji launches ‘comedy of errors’ show Fourplay
MUMBAI: ALTBalaji, an OTT platform for original and exclusive shows, has announced the release of its new show Fourplay. This quirky story about two couples and their misadventures will showcase “Cheating” and “Loyalty”, albeit in a lighter and humorous way.
A “comedy of errors” in its truest sense, the show will explore the aspects of the lives of married couples. Apart from being funny the show deals with trust issues, misunderstanding and boredom which creeps into the marriage. Which are a grave reality of the times we are living in. The show is directed by Vandana Sajnani Khattar and stars popular artistes Rajesh Khattar, Gaurav Chopra, Kashmera Shah, Kubra Sait, Nikhil Dewan, Nitin Mirani, Vishakha Dugar and Aarti Khetarpal.
The story has all the required spices to make it a riveting watch. There are two couples – Pooja & Raj who have been married since the past 10 years and their best buddies Brinda & Bobby who are married for around nine years. Like an ordinary couple they are dealing with their daily lives till they are caught in the deep web of misunderstandings, which turns their mundane lives, upside down. What is it? Lots of questions and lots of confusion, thus a lot of fun. Four couples and a lot of play – that’s Fourplay for you!
ALTBalaji, post its successful launch, has been offering shows in various genres- romance, mystery, drama, thriller and comedy. The ad free, subscription-based platform is available in over 75 countries, catering to the need of Indians and Indian diaspora across the globe.
iWorld
Banijay Asia’s The 50 tops OTT charts with 8.1 million JioHotstar views
Reality competition becomes most watched show on JioHotstar in debut week.
MUMBAI: Fifty contestants walked into a palace, but millions of viewers showed up for the drama. Reality competition The 50, produced by Banijay Asia, has emerged as the most watched show on JioHotstar, clocking 8.1 million views in its debut week. The figure, reported by Ormax Media, places the show at the top of the OTT viewership charts and marks a strong opening for the digital reality format.
Adapted from a popular French format, The 50 brings together 50 personalities from television, digital platforms, music and reality shows inside a grand palace setting. Over the course of a 50 day competition, participants form alliances, compete in unpredictable tasks and navigate eliminations as the field steadily narrows.
Guiding the game is a mysterious figure known as The Lion, an unseen game master whose voice introduces twists, challenges and strategic turns throughout the show, adding an extra layer of suspense to the contest.
What distinguishes The 50 from typical reality competitions is its audience driven prize structure. Instead of the winner taking home the final reward, the prize is awarded to one of the winner’s registered followers through the show’s dedicated app. The mechanism effectively turns viewers into participants, allowing fans to have a direct stake in the outcome.
The contestant lineup features a mix of television actors, reality stars and digital creators, including Karan Patel, Urvashi Dholakia, Divya Agarwal, Mr Faisu and Dushyant Kukreja, each bringing their own fan following to the show.
With its blend of celebrity personalities, strategic gameplay and interactive viewer participation, The 50 has quickly carved out a strong foothold in India’s digital entertainment landscape. Its 8.1 million views in the opening week underline the growing appetite for large scale reality formats designed specifically for OTT audiences.
