iWorld
ALTBalaji enters kids’ entertainment with animated Moe Doe, Ding Dong Bell & Happy Lucky Ki Katti Batti
MUMBAI: After disrupting the digital entertainment space with original shows, ALTBalaji enters the untapped domain of kids’ entertainment segment in digital world. ALTBalaji -India’s largest mobile platform of original shows launches animated shows which includes popular and original characters; in both animation and live action. The original homegrown content is exclusively created for kids of age group 0 to 12 years; as there is a dearth of content designed for them. ALTBalaji is attempting to captivate the huge demand gap of this segment with ALTBalaji kids’ offerings.
These original shows are created keeping in mind the age group and their needs. The kids get to play, learn, and explore with the shows on the app. The app has parental control system which enables parent to be selective in the content that the kids are allowed to watch. Subscribed users could enable this parental lock on ALTBalaji mobile platform so that kids could access only ALTBalaji KIDS!
ALTBalaji Nachiket Pantvaidya CEO said, “Over the last few years, there’s been a paradigm shift from TV to mobile consumption, this is especially true for Generation Z apart from parents today. Kids’ entertainment on mobile & tablets has made them invincible, parents can control what the kids are learning or watching and they can decide what time they should watch it. Our content is fresh and entertaining; it lets the young minds explore, learn and nurture their creative and artistic side. To ensure easy understanding and to cater to diverse set of audience, we are offering shows in different languages including English, Tamil, Bengali, Telugu. This is especially good for Indian diaspora spread across the world as ALTBalaji app is available in 80 countries. We are excited to explore the untapped potential of this segment.”
ALTBalaji app encompasses exciting animated series like Moe Doe – a story about friendship between a little boy (Moe) and a dinosaur (Doe); Ding Dong Bell – story about three best friends; Happy Lucky Ki Katti Batti – a way to teach kids about shapes, maths, colours, good habits and values. ALTBalaji showcases the most iconic nursery rhymes through the animated show Nursery Rhymes. The platform has acquired original famous cartoons like Little Krishna, Shaktimaan, Shuriken School and many more.
ALTBalaji was launched all over the world on 16th April. The OTT platform aims to offer 250+ hours of original, exclusive content to its subscribers.
iWorld
Prime Video bets big on India with global originals, films and franchise expansion
Execs highlight scale, travelability and new IP bets as India anchors global strategy
MUMBAI: At Prime Video Presents 2026, the message was clear and confident. India is not just part of the plan, it is central to it.
In a lively fireside chat hosted by filmmaker Karan Johar, Kelly Day, vice president of prime video and amazon mgm studios international, Nicole Clemens, vice president of international originals, and Gaurav Gandhi, vice president for Apac and Anz, laid out an ambitious roadmap. Think bigger stories, wider reach and a sharper focus on building franchises that travel.
Kelly Day, a regular visitor to India, set the tone early. Calling the country “one of the most important markets globally”, she pointed to the sheer scale and diversity of audiences as a driving force behind Prime Video’s growth. Indian Originals, she said, are not just local hits but global engines powering subscriptions and engagement.
That global appeal is already visible. According to Clemens, around 25 percent of viewership for Indian content now comes from outside the country. Shows rooted deeply in local culture are finding fans worldwide, proving that specificity, when paired with universal themes, travels well. From gritty dramas to sharp thrillers, Indian storytelling is increasingly crossing borders with ease.
Clemens, who joined recently to lead international originals, was particularly upbeat about India’s creative range. She highlighted a growing slate of over 100 shows in development and production, with more than 60 percent returning for multiple seasons. For her, the formula is simple. Authentic stories, told well, resonate everywhere.
Adding to the buzz, she teased new and returning titles, alongside a fresh superhero universe, the Kalyug Warriors. It signals a push into new genres while doubling down on familiar fan favourites.
If content is king, distribution is the clever courtier. Day outlined Prime Video’s layered business model in India, which blends subscription, rentals, add on channels and ad supported viewing through Amazon MX Player. The idea is straightforward. Give viewers choice, whether they want premium, free or pay per view.
India, she noted, has also become a testing ground for innovation. Tiered pricing, mobile only plans and language diversity have all been sharpened here before being exported to other markets. In many ways, the India playbook is now influencing global strategy.
For Gaurav Gandhi, the next chapter is about scale with intent. He outlined four priorities. Making Prime Video more accessible, pushing Indian content globally, building stronger franchises and supercharging the films business.
On films, the platform is moving beyond licensing into co productions and now theatrical releases in partnership with amazon mgm studios. These films will eventually stream on Prime Video, creating a full circle from cinema halls to living rooms across 240 countries.
Franchise building remains another key pillar. With hits like The Family Man, Mirzapur and Panchayat already enjoying multi season success, the focus is now on creating the next wave of enduring IP. Newer titles are already lining up for second seasons, signalling a steady pipeline.
What stood out through the conversation was a shared belief. Streaming in India is still in its early innings, and the runway is long. With a mix of local flavour and global ambition, Prime Video is betting that stories from India will not just stay at home, but travel far and wide.
Or as the executives seemed to suggest, the world is watching and India has plenty more to show.
