iWorld
ALTBalaji claims its exclusive content has global reach, regional shows in pipeline
MUMBAI: ALTBalaji, the digital platform of Balaji Telefilms which launched on 16th April 2017, now has an audience in over 70 countries with 10 days of the service going live. ALTBalaji was made available globally and the shows have found an audience not just with the South Asian Diaspora but also with regions where Indian entertainment content has been popular.
The countries include US, Canada, Great Britain, Australia, Far East and UAE which have large pockets of Indian communities and places like Suriname, Curaco, Armenia, Ghana, Kyrgystan and Aruba which have PIOs in significant numbers.
ALTBalaji’s launch line up of shows include Karrle Tu Bhi Mohabbat -starring Ram Kapoor and Sakshi Tanwar, in a story of two opposite attracts, DevDD -a show depicting a female Devdas who is wilder than the imagination, Boygiri – a tale about 6 men who refuse to grow up, Bewafaa Sii Wafaa- a show on married couple finding their soulmates after marriage and Romil and Jugal- a passionate tale of Romeo and Juliet with a twist. These original stories have been lapped up by the audiences that have been starved of well-made and interesting stories.
ALT Digital Media Entertainment CEO Nachiket Pantvaidya said – “We have created a platform for original and exclusive Indian content that fills the gap between what Indian TV shows and Western shows have to offer. We are showcasing original and exclusive content in languages like Bengali, Punjabi, Tamil and Gujarati that will appeal to a broad spectrum of South Asian audiences globally and we are happy to discover that even non-Indian audiences subscribed to our shows and are enjoying them.”
ALTBalaji will release new shows every fortnight for its viewers to binge watch. The content is created by some of the best talent of the Indian entertainment industry, including critically acclaimed directors and actors.
The long illustrious list of artistes comprises of Nagesh Kukunoor, Juhi Chawla, Nimrat Kaur, Rajkumar Rao, Hansal Mehta, Sakshi Tanwar, Ram Kapoor, Atul Kulkarni, Sameer Soni, Yudhishtar Urs, Dipannita Sharma Atwal, and more.
ALTBalaji’s 250+ hours of original and exclusive content offer a wide range of genres; the package has something for every viewer.
Shows in regional language are also in pipeline for the platform, Maya Thirrai- a Tamil thriller drama will soon be available to viewers. ALTBalaji offers an extensive range of shows in various languages and genres to all age groups and regions, both in India and abroad.
iWorld
Prime Video and Hrithik Roshan reunite for quirky heist comedy Mess
HRX Films expands pact with quirky heist comedy set for production
MUMBAI: Prime Video is doubling down on its partnership with Hrithik Roshan, announcing a new comedy film Mess that promises chaos, chuckles and a clever twist on the classic heist.
Produced by Hrithik Roshan and Eshaan Roshan under HRX Films, a division of FilmKraft Productions, the film is being made in association with Soda Films Lab. Directed by Rajesh A Krishnan, Mess marks the second collaboration between the streaming platform and HRX Films after the upcoming thriller Storm.
At the heart of Mess lies an unusual premise. A group of robbers break into the home of a man with OCD, only to find themselves outmatched in a night-long standoff that flips the script on who is really in control. It is a set-up that blends tension with humour, turning a break-in into a breakdown of expectations.
Prime Video India director and head of originals Nikhil Madhok said, “A good story should surprise and entertain, and Mess does both with ease. It brings together a unique premise, memorable characters and a tone that keeps you laughing throughout.”
He added that the collaboration with HRX Films continues to grow stronger, with the new film reflecting a shared appetite for bold and original storytelling.
Hrithik Roshan said, “After Storm, Mess feels like a natural next step in our journey with Prime Video. The film captures the kind of unconventional storytelling we want to champion, with Rajesh bringing a distinctive voice to the narrative.”
Director Rajesh A Krishnan said, “The world of Mess is a mix of comedy and chaos, unusual enough to keep audiences on edge while still delivering humour. It has been a deeply collaborative and creatively fulfilling experience.”
The original screenplay comes from Paul Soter, with adaptation and dialogues by Kapil Sawant, adding another layer of craft to the film’s offbeat narrative.
As production gears up, Mess looks ready to live up to its name, serving up a delightful tangle of mayhem, mischief and movie magic for audiences in India and beyond.
