iWorld
ALTBalaji aims to double subscriber base by 2021
MUMBAI: Balaji Telefilms’ video on demand platform, ALTBalaji has planned to invest up to Rs 500 crore over the next three years with a focus on strengthening its content offerings, according to a report by Brandequity.
The network is aiming to more than double its subscriber base to over eight million, which excludes Jio customers, by 2021 from 2.8 million at present.
ALTBalaji CEO Nachiket Pantvaidya said, “We plan to invest Rs 150-170 crore every year, out of which 70 per cent would be invested in strengthening our content offerings. Over the next three years, we plan to invest Rs 450-500 crore.”
The network is aiming to launch 45 to 50 shows in the next two years.
Pantvaidya added, “About 95 per cent cent of the content on ALTBalaji is original. We are planning to launch 45 to 50 original shows in the next two years. We are investing in good quality content and we aim to reach subscriber base of over eight million by 2021.”
ALTBalaji gets 60 per cent of traction from cities outside the top-four metros. The network claims to offer an inventory of 32 shows and over 250 hours of entertainment.
eNews
Paisabazaar launches Credit Premier League 2.0
Nationwide campaign rewards highest credit scores with Rs 1 lakh top prize.
MUMBAI: When credit scores become a national league, even your CIBIL report starts feeling like it’s playing in the IPL and Paisabazaar has just kicked off the second season. Paisabazaar, India’s leading marketplace for financial products and the country’s largest free credit score platform, has announced the return of the Credit Premier League (CPL) 2.0, a fun, nationwide initiative to recognise and reward individuals with the highest credit scores.
Building on the success of the first edition, CPL 2.0 introduces higher rewards and broader participation. The individual(s) with the highest credit score in the country will win Rs 1 lakh, while state champions will each receive Rs 10,000. Additionally, all participants from the winning state, the one with the highest average credit score will also be rewarded.
All winnings will be credited directly to winners’ PB Wallet, allowing them to pay credit card bills, recharge mobiles, or settle utility bills seamlessly on the Paisabazaar platform.
Paisabazaar CEO Santosh Agarwal said the campaign aims to make credit awareness more engaging and mainstream. “With CPL, we are bringing together engagement, gamification and rewards to make conversations around credit scores more mainstream,” he noted. “Our focus remains on building a financially aware and credit-healthy Bharat.”
The first edition of CPL saw over 5.5 million participants, with the highest individual score touching 861. Delhi recorded the highest average credit score of 746.
Consumers can participate simply by checking their free credit score on the Paisabazaar platform or app. The CPL leaderboard and rankings will be available exclusively on the Paisabazaar App.
In a country where financial dreams are serious business, Paisabazaar has found a smart way to turn credit scores into an exciting game – because when your financial health gets rewarded, everyone wants to play.
