iWorld
ALTBalaji aims to double subscriber base by 2021
MUMBAI: Balaji Telefilms’ video on demand platform, ALTBalaji has planned to invest up to Rs 500 crore over the next three years with a focus on strengthening its content offerings, according to a report by Brandequity.
The network is aiming to more than double its subscriber base to over eight million, which excludes Jio customers, by 2021 from 2.8 million at present.
ALTBalaji CEO Nachiket Pantvaidya said, “We plan to invest Rs 150-170 crore every year, out of which 70 per cent would be invested in strengthening our content offerings. Over the next three years, we plan to invest Rs 450-500 crore.”
The network is aiming to launch 45 to 50 shows in the next two years.
Pantvaidya added, “About 95 per cent cent of the content on ALTBalaji is original. We are planning to launch 45 to 50 original shows in the next two years. We are investing in good quality content and we aim to reach subscriber base of over eight million by 2021.”
ALTBalaji gets 60 per cent of traction from cities outside the top-four metros. The network claims to offer an inventory of 32 shows and over 250 hours of entertainment.
e-commerce
Samsung Galaxy S26 series now available for instant delivery on Instamart
AI powered flagship phones start at Rs 87,999 with launch offers up to Rs 9,000.
MUMBAI: In the age of quick commerce, even flagship smartphones are learning to arrive at your doorstep at lightning speed. Instamart has partnered with Samsung to make the newly launched Galaxy S26 series available for instant purchase on the quick commerce platform, expanding the category beyond groceries and daily essentials into premium consumer electronics.
The Galaxy S26 lineup, which includes the S26 Ultra, S26+ and S26, is now available across several major Indian cities including Bangalore, Mumbai, Delhi, Hyderabad, Chennai, Kolkata, Ahmedabad and Pune, among others.
The flagship series introduces several new features, led by what Samsung describes as the world’s first built in Privacy Display on a smartphone, available exclusively on the Galaxy S26 Ultra. The display is designed to enhance privacy while unlocking a new class of screen experiences.
The devices also integrate agentic artificial intelligence designed to quietly manage routine tasks in the background, allowing users to focus on more meaningful interactions with their device.
Positioned as a major step forward in AI powered smartphones, the Galaxy S26 Ultra also introduces enhancements in areas such as nightography photography and Photo Assist tools, aimed at improving low light imaging and AI driven creative editing.
Through the partnership, Instamart is extending its quick commerce proposition to high value electronics, allowing customers to order the Galaxy S26 series and receive it almost instantly once sales go live.
The Galaxy S26 series will be available starting at Rs 87,999. As part of the launch offers on Instamart, customers can avail an instant discount of up to Rs 9,000 using an HDFC Bank credit card. Buyers can also opt for No Cost EMI options for up to 9 months.
The move reflects the growing overlap between quick commerce and consumer electronics, as platforms race to deliver not just groceries but also premium technology products with the same promise of speed and convenience.
