iWorld
Alt Balaji: Ekta Kapoor casts Rajkummar Rao in Bose biopic
MUMBAI: After bringing to life the story of Silk Smitha in The Dirty Picture on the big screen, Ekta Kapoor is now bringing Subhash Chandra Bose’s life to the digital world, with an all new dimension to the storytelling. The subscription based video-on-demand platform Alt Balaji has announced the launch of a new digital series which essays the life of Netaji Subhash Chandra Bose. Rajkummar Rao will be seen enacting the role of Bose. The digital show promises to showcase the untold story of his life, – a biopic like never seen before.
“The unknown side of events, happenings and personalities has always intrigued me, I am drawn to these mysteries! Bose is such a strong character from our history and yet there is so much about him that we don’t know, and that hasn’t been told on any medium before. The unbounded mystery around him is so fascinating and that was my trigger to tell this side of his story on the digital platform. It is edgy, fast paced and it’s everything that you don’t expect it to be!” said Kapoor.
Rao is spending a majority of his time researching/prepping for the once in a lifetime kind of role.
Rao added, “I’m extremely excited to explore the unheard journey of Netaji on screen. It’s a great opportunity for me as an actor. I was totally blown away hearing his life story. He is one of the most mysterious and fascinating persons of our history and of course, we all know about his true love for the country and with Ekta and Synergy backing it I don’t have any doubts that our audience will get to witness something never seen before on Indian screen.”
Kapoor is all set to step into the web world with her new digital foray set to launch in early 2017. The app showcases exclusive, original, and never-seen before digital shows.
iWorld
JioHotstar enters micro-drama space with 100 shows under Tadka banner
Short-form push targets 300M users as content meets commerce in new format
MUMBAI: JioStar has made a bold play in India’s fast-growing micro-drama space, rolling out over 100 short-form shows under its new Tadka banner on JioHotstar, timed with the massive viewership surge of the Indian Premier League 2026.
The scale of the launch signals clear intent. Rather than testing the waters, the company has dived in headfirst, releasing a wide slate of content on day one. Each show is designed for quick consumption, with episodes running 60 to 90 seconds in a vertical format tailored for mobile-first audiences.
The move comes as India’s micro-drama market, currently valued at around $300 million, is projected to grow tenfold to over $3 billion by 2030. Globally, the format has already proven its mettle, with China’s micro-drama sector recording explosive growth in recent years.
What sets this rollout apart is its built-in monetisation strategy. The shows are free to watch and ad-supported, with brand integrations woven directly into storylines from the outset. It reflects a broader shift where content and commerce are increasingly intertwined, rather than operating in silos.
The timing is equally strategic. With more than 300 million users already tuning in for IPL action, JioHotstar is effectively turning cricket’s biggest stage into a discovery engine for its new format.
The company is not entering an empty arena. Early movers like Kuku TV, MX Player and platforms backed by Zee Entertainment Enterprises have already laid the groundwork, building audiences and validating demand for snackable storytelling.
Now, with scale, distribution and advertiser interest aligning, the big players are stepping in. For JioStar, Tadka may well serve as a proving ground for the next evolution of digital entertainment, where every minute counts and every second sells.
If the bet pays off, India’s next big content wave might just arrive in under 90 seconds.
