News Broadcasting
Allied Media appoints Saurabh Gupta as business head digital services
MUMBAI: In his new role as business head, digital media Saurabh will be responsible for providing holistic digital solutions for all clients of Percept Media and also only Digital direct clients. He would be taking care of India region, and integrate digital in the marcom solutions of all Percept Group clients.
With his experience of almost 10 years in the industry, he has worked with renowned companies like Reliance Entertainment Digital and Wipro Technologies. He played a major role in Zapak Digital as national sales head and has serviced brands like PepsiCo (Change the Game Campaign and Pepsi T20 Football), Mountain Dew (Dew Extreme Tours, Hrithik launch and MTV Roadies Integration), Michelin Tires (Malaysia Pilot Experience, Lemans), Airtel (F1 Online Activity) and many more
He is a professional with qualitative experience in brand building, business development, sales, process implementation, client servicing and team management.
Allied Media CEO Shripad Kulkarni said, “It’s not about digital marketing but a fresh way of looking at marketing to digital savvy customers of our clients. So, we will have two digital teams – a digital strategy team which is a part of the core strategy team of Percept Media and a business team”.
On the digital strategy, business head – digital Saurabh Gupta added, “Digital media behaves in a very different form factors according to businesses and categories. But, most businesses are shortsighted and consider digital media as only a marcom instrument. We are here to change the way brands perceive digital as a medium and transform the entire marketing making it a catalyst to achieve business objective and transform the brand life stage. Our digital strategy blueprint will be: digital led business re-engineering customised for brands.”
News Broadcasting
News18 India launches Command Centre war explainer with Arya
New show shifts from debates to decoding global conflicts and impacts
MUMBAI: News18 India has rolled out a new war-focused programme, Command Centre, featuring Gaurav Arya, as it looks to offer viewers a sharper, more grounded take on global conflicts amid rising tensions in West Asia.
Positioned as an “insider war room”, the show moves away from conventional panel debates and instead focuses on explaining military developments, decoding strategy and connecting global events to their everyday impact, from fuel prices to economic shifts.
The format leans heavily on visuals and data. The studio has been designed like a command hub, complete with large LED war maps, real-time graphics and an alert system to track developments as they unfold.
At the centre of it all is Arya, who brings his military background to simplify complex war strategies for viewers. His signature line, “Seedhi baat samjhiye”, anchors the show’s promise of clarity over noise.
News18 India managing editor Jyoti Kamal said, “Command Centre, featuring Major Gaurav Arya is designed to deliver accurate insights and a clear perspective on how evolving conflicts impact everyday life, from household budgets to national security. With expert voices analysing every development in real time, the show goes beyond headlines to decode what’s happening now, what it means, and what could come next.”
Echoing the intent, Gaurav Arya added, “In times of war, confusion is the biggest threat. With News18 India’s Command Centre, we are bringing viewers inside the war room, decoding strategies, tracking every escalation, and explaining, in the simplest terms, what it means for India and for every household. Seedhi baat samjhiye, this is where you understand not just what is happening, but what happens next.”
The weekday show will air in the afternoon slot and will also feature Gaurav Shukla, adding to its editorial depth.
With its mix of analysis, visuals and a clear focus on impact, the show reflects a broader shift in news consumption. Viewers are no longer just watching events unfold, they are looking to understand what those events mean for them.
