Hindi
Alia discovers the unseen India
MUMBAI: They don’t call acting the best profession for no reason. There’s something about it that fascinates many. And one of the most important is that while donning different roles, an actor gets to learn a lot of new things. Something similar happened to Alia Bhatt while shooting for Imtiaz Ali’s Highway.
Presented by Sajid Nadiadwala and starring Alia Bhatt and Randeep Hooda, the film traverses six states of north India and captures the landscape of the different regions as it goes along. The makers have come up with Highway Diaries – short video snippets that capture the journey of the film and all the exciting experiences that the cast and crew had during its making.
The latest episode of Highway Diaries titled Sambhar Salt Pan, Alia is seen shooting for the film in a salt factory in Sambhar (Rajasthan) along with other actors of the film. Born and brought up in a city like Mumbai, the world of Sambhar where anything and everything has more than a pinch of salt was a revelation for the young star.
“Highway took me to all these amazing places that I probably wouldn’t have ever seen otherwise. Sambhar, the salt factory, was the most beautiful and the most weird experience for me. I celebrated my birthday there as well. In many ways, I think it was here that I truly started feeling like Veera (her character in the film),” said Alia in a release.
Hindi
Kridhan Infra enters film production with AI-led feature film
Infra firm debuts AI-powered film marking RSS centenary
MUMBAI: Kridhan Infra Limited is swapping hard hats for headsets. The infrastructure company has announced its entry into film production and media technology through its subsidiary, Kridhan Mediatech Private Limited, with the nationwide theatrical release of Shatak: Sangh Ke 100 Varsh, an AI-led feature film.
With Shatak, the company is not just stepping into cinema but staking a claim in what it describes as one of the world’s early full-length AI-driven feature films. Artificial Intelligence has been embedded across the creative and production process, from script visualisation and environment creation to modelling and production design.
The film commemorates 100 years of the Rashtriya Swayamsevak Sangh, tracing defining moments, personalities and historical phases that shaped its journey. By combining archival storytelling with algorithm-powered creativity, the project attempts to blend heritage with high technology.
For Kridhan Mediatech, this is only the opening scene. The subsidiary’s broader ambition spans AI, CGI, virtual production systems and scalable content models for both theatres and digital platforms. The move signals a strategic diversification for Kridhan Infra, traditionally rooted in engineering and construction.
The timing aligns with India’s growing push to become a global AI powerhouse. At the 2026 AI Impact Summit, prime minister Narendra Modi urged innovators to design in India and deliver to the world. Kridhan Mediatech’s initiative positions itself squarely within that narrative, aiming to export technology-enabled storytelling beyond domestic audiences.
India’s media and entertainment industry, valued at over Rs 2.5 lakh crore, alongside a rapidly expanding AI economy projected to cross Rs 1.4 lakh crore in the coming years, offers fertile ground at the intersection of cinema and code.
“With Shatak, we proudly present one of the world’s first AI-led full-length feature films while marking our strategic entry into film production and media technology through our subsidiary,” the company said in a statement. “Our vision is to combine India’s rich narrative heritage with forward-looking innovation. This is just the beginning of building globally competitive, technology-enabled cinematic experiences.”
From infrastructure to imagination, Kridhan’s latest venture suggests that in today’s India, even storytelling can be engineered.
