iWorld
Alcatel enters mobile TV arena
MUMBAI: Paris based communications provider Alcatel has announced the creation of Alcatel Mobile Broadcast. This is a new internal venture dedicated to Mobile TV.
Alcatel states that as a provider of video solutions, both fixed and mobile, it is ideally positioned to be an important player in this new promising segment. The recent experience from 3G service offers demonstrate a significant consumer appetite for Mobile TV. However, while current mobile networks enable the distribution of numerous TV channels, they have limitations in terms of global coverage and the number of users simultaneously receiving these channels in the same cell.
Mobile operators and broadcasters are therefore considering several options to establish an additional infrastructure to deliver TV and various multimedia services to their mobile customers, economically and with the best possible coverage.
Alcatel says that this new venture will develop the appropriate technologies, build the necessary ecosystem and promote the solution to mobile operators and broadcasters.
Alcatel’s mobile activities president Etienne Fouques said, “Alcatel’s unique positioning in both mobile and satellite activities worldwide will help to bring a complete and efficient Mobile TV solution to our customers based on an hybrid offer combining terrestrial and satellite coverage.”
iWorld
Ankuur Rajesh Kapila named national sales head – India at ZEE5 & digital
Former sports-gamification executive to drive revenue strategy and digital monetisation across India
MUMBAI: A seasoned dealmaker across television, sport and digital, Kapila steps in as national sales head – India, charged with sharpening revenue strategy, widening market reach and deepening digital monetisation. The mandate is clear: convert scale into sales and attention into advertising.
The move bolsters the streaming ambitions of Zee Entertainment Enterprises Limited as competition intensifies in India’s crowded OTT market. The focus will be on stronger advertiser tie-ups, smarter packaging and monetisation that keeps pace with shifting viewer habits.
Kapila arrives from JioStar India Pvt. Ltd., where as vice president – sports gamification he helped scale Jeeto Dhan Dhana Dhan into one of the country’s largest live play-along ecosystems. During the Indian Premier League and major international tournaments, the platform engaged over 300 million fans, blending branded integrations with sponsorship-led revenues.
The appointment also marks a homecoming. Across a 14-year earlier stint at the company, Kapila handled brand solutions across regions and genres, led key account management for the GEC cluster and oversaw programming and content acquisition at Zee Studio. Few executives have worked as many sides of the revenue engine.
For ZEE5, the signal is unmistakable: monetisation is back in the spotlight. With advertisers chasing measurable impact and platforms chasing profitability, Kapila’s brief is to make growth pay. In the streaming wars, scale is vanity, revenue is sanity, and momentum is everything.
