DTH
Al Gore, Cameron Diaz throw weight behind ‘Live Earth’ concerts to fight climate crisis
MUMBAI: Detailing an effort to engage billions of people across the globe, Kevin Wall, former US VP Al Gore, Pharrell Williams, film star Cameron Diaz, and the MSN Network have launched Save Our Selves (SOS) – The Campaign for a Climate in Crisis. The announcement was made at the California Science Center.
SOS is designed to trigger a global movement to combat our climate crisis. It will reach people in every corner of the planet through television, film, radio, the Internet and Live Earth, a 24-hour concert on 7/7/07 across all 7 continents that will bring together more than 100 of the world’s top musical acts. Live Earth alone will engage an audience of more than 2 billion people through concert attendance and broadcasts. MSN has partnered with SOS to use its reach to make the Live Earth concerts available across the globe.
The Live Earth audience, and the proceeds from the concerts, will create the foundation for a new, multi-year global effort to combat the climate crisis led by The Alliance for Climate Protection and its Chair, Vice President Al Gore. SOS was founded by Kevin Wall, who won an Emmy as Worldwide Executive Producer of Live 8.
Wall said, “Our climate crisis is the paramount challenge facing humanity. SOS is more than a global distress call. SOS will give the world the tools we need to answer that call with meaningful action. The most important part of SOS is how individuals, corporations, and governments respond.
“Our climate crisis affects everyone, everywhere, and that’s who SOS is aimed at. Only a global response can conquer our climate crisis. SOS asks all people to Save Our Selves because only we can.”
Gore featured in a documentary about the environment An Inconvenient Truth which is the favourite to win an Oscar. He says, “In order to solve the Climate Crisis, we have to reach billions of people. We are launching SOS and Live Earth to begin a process of communication that will mobilise people all over the world to take action.
“The climate crisis will only be stopped by an unprecedented and sustained global movement. We hope to jump-start that movement right here, right now, and take it to a new level on July 7, 2007.”
MSN corporate VP and chief media officer Joanne Bradford says, “At MSN, we have the worldwide audience and the technology stage to help unite a global community around SOS and Live Earth.
“Anyone around the world with an Internet connection will be able to come to MSN to view not just the concert events, but also an extensive collection of interactive media that will entertain, educate, inspire and ultimately drive change.”
Wall has announced that 25 of the 100 top musical acts that have answered SOS’s call and are performing at Live Earth. SOS is also engaging other celebrities, CEOs, athletes, academics and government leaders to engage their constituencies. Please see that attached list of 25 artists.
Wall adds, “More than 100 artists are performing at Live Earth and they’re all headliners. That’s what it takes to engage billions of people. We’re not just engaging fans of the Red Hot Chili Peppers and Snoop Dogg, or the Foo Fighters and Faith Hill. We are engaging them and everyone in between.
“We have been overwhelmed by the response from the artist community and are feverishly working out the logistics for all of the bands that want to be involved. Today we are announcing just the first 25 and will soon be announcing even more headliners who, for contractual reasons, cannot be announced today.”
The campaign’s identity is based on SOS, the international Morse code distress signal: three dots, followed by three dashes, followed by three dots. SOS is the most urgent, universal message we have, and SOS will use that signal as a continuous distress call to prompt individuals, corporations and governments around the world to respond to our climate crisis with action.
Wall says, “SOS is creating an unmatched communications platform to take on an unparalleled crisis. Our message must saturate the globe if we are to succeed, and we will. In the US, we’re partnering with NBC-Universal and its networks. On satellite radio, we have SIRIUS and XM. In the UK, we’re partnering with the BBC. In Japan, we have a historic partnership with two broadcast partners. We have already secured television, Internet and wireless coverage in 120 countries, and the rest are soon to come.”
Wall announced that Live Earth concerts will take place in the Brazil, Shanghai, Japan, Johannesburg, London, Sydney, and the US. Live Earth will be broadcast worldwide on MSN, which was the first sponsor to answer SOS’s call. MSN is one of the world’s most popular Internet destinations, and as such will allow the SOS campaign to have a global reach. MSN has services in over 42 markets and 21 languages, and more than 465 million people around the world visit MSN each month. Beginning today, people can go to http://liveearth.msn.com and begin participating in the global movement, and on 7/7/07, to watch the Live Earth concerts.
Live Earth is being produced by Control Room, of which Kevin Wall is the CEO. Control Room has produced and distributed more than 60 concerts since its founding a year and a half ago featuring Beyoncé, Madonna, Green Day, Dave Matthews Band, Keith Urban, James Blunt, Snoop Dogg, the Rolling Stones, among others. Its multi-partner network provides a global reach for live offerings through broadband, television, digital movie theatres and mobile phones throughout the U.S. and the world.
Live Earth will implement a new Green Event Standard that will become the model for carbon neutral concerts and other live events in the future. The Green Event Standard is being developed in partnership with the U.S. Green Building Commission to create a way for venues to be Leed-approved.
DTH
Dish TV moves court seeking level playing field with DD Free Dish
DTH player flags unfair edge as free platform reshapes pay-TV market
MUMBAI: Dish TV has approached the Kerala High Court, seeking a level playing field with DD Free Dish, the free-to-air satellite platform run by Prasar Bharati.
At the heart of the dispute is what Dish TV calls a regulatory imbalance. The company has urged the Ministry of Information and Broadcasting to bring DD Free Dish under the same rules as private direct-to-home operators, including mandatory encryption and compliance with the Digital Addressable System under existing laws such as the Indian Telegraph Act and the Cable Television Networks (Regulation) Act.
Private DTH platforms are required to encrypt their signals, meaning viewers need authorised set-top boxes and paid subscriptions. In contrast, DD Free Dish remains unencrypted, allowing access through basic equipment without monthly fees, a difference Dish TV argues creates a structural advantage.
In its petition, Dish TV has described the current framework as arbitrary and discriminatory, alleging it undermines constitutional guarantees of equality and the right to trade. The company pointed out that while private operators shoulder the cost of encryption infrastructure, licensing fees and regulatory levies, DD Free Dish operates without similar obligations despite scaling up significantly.
Originally launched to distribute Doordarshan channels, DD Free Dish has steadily morphed into a quasi-commercial platform. It now carries around 120 private channels and generates substantial revenue through slot auctions, with earnings rising sharply over the years, according to the petition.
The case also throws a spotlight on shifting dynamics within India’s television market. Pay DTH operators have been grappling with a shrinking subscriber base, which has fallen from nearly 70 million in 2021 to about 51 million in 2025. At the same time, DD Free Dish has expanded its reach to roughly 53 million households, buoyed by viewers in price-sensitive regions opting for free access over paid subscriptions.
The migration has been further fuelled by broadcasters placing popular channels on the free platform, making it an increasingly attractive alternative for households looking to cut costs.
The Kerala High Court has admitted the petition and scheduled the next hearing for June 2, 2026. It also noted that a recent notice by Prasar Bharati inviting regional channels to uplink on DD Free Dish without carriage fees until March 31, 2026 will remain subject to the final outcome of the case.
Regulators have already acknowledged the gap. The Telecom Regulatory Authority of India, in its July 2024 recommendations, proposed a shift towards an addressable system for DD Free Dish, though these suggestions are not binding. The government is yet to take a final call, mindful of the platform’s reach among millions of households.
The petition follows repeated representations from private players and bodies such as the All India Digital Cable Federation, all flagging the same concern: a fast-growing free platform competing in a paid market without the same rulebook.
As the courtroom battle unfolds, the outcome could redraw the contours of India’s pay-TV ecosystem, deciding whether the free ride continues or the rules of the game finally converge.
