iWorld
Ajit Mohan takes over Snap’s APAC operations
Mumbai: As reported by Indiantelevision.com on 3 November, Meta India country leader Ajit Mohan had quit and was reportedly set to join Snap. In a LinkedIn post, Mohan has confirmed joining the APAC team of Snap.
His LinkedIn post reads, “After almost 4 years leading Meta (Facebook) in India, I am stepping down from my role. I am grateful to the company for the amazing opportunity to lead its efforts in one of its most important countries and I am absolutely proud of the work the team and I have done to create impact for people, creators and businesses around the country. “
He goes on, “When I took on this role, my objective was to build a team and a company that would be a valuable ally to India and play a useful role in fuelling its economic and social transformation. This is exactly what we have managed to do in the last four years.”
He confirms, “Am also excited to share that I am going to lead the Asia Pacific region for Snap and be a part of the company’s executive team. Can’t wait to get started!”
Mohan had joined Meta (the erstwhile Facebook) as the managing director for the India market in January 2019. He was preceded by Umang Bedi who quit in October 2017.
Prior to Meta, Mohan was CEO of Star India’s (now Disney Star’s) video streaming service Hotstar for four years.
Gaming
Konami concludes successful eFootball India campaign
Campaign featuring Rinku Singh, Varun Chakravarthy and other stars boosts engagement ahead of FIFA World Cup 2026.
MUMBAI: When cricket meets football in the virtual world, even the biggest fans can’t help but score and Konami’s latest eFootball campaign in India has clearly hit the back of the net. Konami Digital Entertainment has successfully wrapped up its India campaign for eFootball, which brought together cricketers Rinku Singh and Varun Chakravarthy, actors Naslen Gafoor and Chandu Salim Kumar, and footballers Sahal Abdul Samad and Shubhasish Bose. The multi-star campaign generated strong excitement across gaming, football, and creator communities through social content, fan participation, and in-game engagement.
Building on the initial launch that featured a limited-time Lionel Messi card, the campaign united fan communities, lifestyle creators, football creators, and competitive eFootball influencers. It significantly expanded the game’s visibility and deepened engagement with fans across the country.
The campaign also saw thousands of entries submitted as part of its social media engagement challenge, reflecting high levels of community enthusiasm and active creator involvement.
Looking ahead, Konami plans to build on this momentum with more eFootball experiences for Indian fans as the FIFA World Cup 2026 approaches. With global attention on the tournament set to rise, India will remain a key market for deepening community engagement and bringing fans closer to the action.
In a country that lives and breathes sport, Konami has shown that mixing real-world stars with virtual thrills is a winning formula leaving fans eagerly waiting for the next goal.
