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Ajay Devgn to promote indie films with a US production house
MUMBAI: Usually made on a shoestring budget and with limited resources, independent films have to grapple a lot to find their place among the right audience. But it seems there’s some help at hand for the indie filmmakers now.
Bollywood actor Ajay Devgn and Brillstein Entertainment Partners (BEP) have announced a partnership to form LA-based Shivalaya Entertainment. The development and financing outfit will focus on independent films that will aim for broad appeal.
Shivalaya has given a go ahead to its first film, Parched, that is centered on the bitter-sweet journey of women in the parched rural landscape of India. It was written and is to be directed by Leena Yadav who has directed Teen Patti, starring Amitabh Bachchan and Ben Kingsley.
“At one end, traditional films continue to entertain and make business sense. At the other, there is a resounding presence of some new forms and voices making a mark in this ever expanding medium. I am keen to be a part of that growth, that change,” said Devgn in a release.
“I am coming forth to support the independent film process where we can share important stories that need to be told — global stories that will resonate with international audiences. Our collaboration with Brillstein is an important step in that direction, to ensure we have the best resources from the west to engage a wider audience,” he added.
BEP executive Jai Khanna said that the production house has projects in the pipeline targeted for an international appeal. “We will also be looking at working on projects with a diversity of talent, American or otherwise, with an aim to reach out to wider audiences,” he said Khanna in a release.
“The stories could be from any culture but with a universal appeal. We at Brillstein are perfectly positioned to bring these kinds of films to the table while packaging the appropriate talent that such stories merit.”
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Ek Deewane Ki Deewaniyat Premieres 14 Feb on Zee
Ek Deewane Ki Deewaniyat world TV premiere 14 Feb at 8pm passion meets politics.
MUMBAI: Cupid’s arrow just got a plot twist and it’s heading straight for your TV screen. This Valentine’s Day, Zee Cinema is turning up the heat with the world television premiere of Ek Deewane Ki Deewaniyat, a raw, rule-breaking romantic drama that proves love doesn’t always come wrapped in roses.
Set to air on Saturday, 14 February at 8pm, the film stars Harshvardhan Rane and Sonam Bajwa, directed by Milap Zaveri. It dives headfirst into obsession, heartbreak, and the kind of unconditional love that leaves scorch marks. Rane plays Vikramaditya, a powerful politician whose all-consuming passion for actress Adaa spirals into chaos when his feelings go unreturned unleashing a storm of emotion, misunderstanding, and life-altering consequences.
The timing couldn’t be sharper. Audiences are clearly craving intense love stories over sugar-coated ones, and this film taps straight into that vein. Harshvardhan Rane already has a loyal fanbase from his cult hit Sanam Teri Kasam, which cemented his status as the go-to guy for heart-wrenching romance especially among younger viewers who keep the film on repeat.
Milap Zaveri captured the film’s beating heart, “This film is about love that doesn’t follow rules. With Valentine’s Day being a time when audiences gravitate towards romantic narratives, the television premiere of Ek Deewane Ki Deewaniyat on Zee Cinema felt like the perfect fit. The continued love for intense romances shows there is a strong emotional appetite for such stories.”
Rane himself called it a story rooted in messy, honest emotion, “Ek Deewane Ki Deewaniyat explores love in its most intense and vulnerable form where emotions are messy and deeply human. It’s a story that doesn’t shy away from passion or pain on Valentine’s Day making it even more special as it reflects the many shades of love people experience.”
Sonam Bajwa added her take, “Ek Deewane Ki Deewaniyat is not a conventional love story, it’s raw, intense and emotional. Valentine’s Day is usually associated with happy romance but this film explores love in its most vulnerable form.”
So if your Valentine’s plans include more than chocolates and clichés, tune in to Zee Cinema at 8pm on 14 February. Because sometimes the most unforgettable love stories aren’t the ones that end neatly, they’re the ones that leave you questioning just how far passion can push before everything changes.
