iWorld
Airtel’s AI solution flags eight billion spam calls in 2.5 months
MUMBAI: Remember the days when our phones buzzed incessantly with spam calls, and we wished for a magic wand to make them disappear? It felt like a far-off dream, especially during those pandemic days when AI was making life easier in ways we never imagined. Fast forward to today, and the digital universe is buzzing with AI tools for every conceivable purpose—yet the menace of spam calls persisted, poking its nose into our daily peace.
But then, Airtel stepped in, promising us relief with its AI-driven spam-blocking innovation. The big question was: would it truly work, or would it just be another tech gimmick? Well, the results are in, and they’re nothing short of astonishing, albeit with a sprinkle of curiosity.
In just 75 days, Airtel’s AI flagged a jaw-dropping eight billion spam calls and 800 million spam SMS messages. Impressive, right? But as we sift through the details, the big question looms: has Airtel really silenced the spam storm, or are there gaps to fill? Let’s dive into the numbers and see if this is the revolution we’ve been waiting for—or if we’re left wanting more.
Airtel’s sophisticated AI algorithm has been instrumental in identifying approximately 1 million spammers daily, alerting 252 million unique customers to suspicious activities. This initiative has led to a 12 per cent reduction in the number of customers answering spam calls, marking a significant step toward user security.
Key insights from Airtel’s spam report
● Spam Sources: Over 35 per cent of spam calls originated from landlines, with Delhi leading as both the top spam call origin and recipient region. For SMS, Gujarat emerged as the top origin, targeting users in Mumbai, Chennai, and Gujarat.
● Demographic Impact: Male customers accounted for 76 per cent of spam calls, with those aged 36–60 receiving 48 per cent of calls. Senior citizens were notably less targeted, at just 8 per cent.
● Device Preferences: Phones priced between Rs 15,000 and Rs 20,000 were the most frequent recipients, comprising 22 per cent of spam calls.
● Peak Hours: Spam activity peaked between noon and 3 PM, with a notable 40 per cent drop in volume on Sundays.
Airtel’s AI-driven system meticulously analyses diverse parameters to provide real-time detection, ensuring privacy and convenience for its users. This innovation solidifies Airtel’s position as India’s first network to deploy a comprehensive spam-blocking solution, delivering industry-leading security measures.
“We are committed to safeguarding our customers from the growing menace of spam. Our advanced AI system reflects our dedication to delivering superior experiences while prioritising user privacy,” an Airtel spokesperson said.
With this initiative, Airtel reaffirms its commitment to enhancing user trust and redefining industry standards. The solution not only curbs intrusive communications but also paves the way for a safer and more secure digital environment.
iWorld
Why Peaky Blinders is one of television’s biggest hits that still deserves more attention
Six seasons, multiple awards and the release of Peaky Blinders: The Immortal Man bring the Shelby saga back into the spotlight
In the crowded universe of streaming content, only a handful of shows manage to leave a lasting cultural footprint. Peaky Blinders is overwhelmingly considered one of the biggest global hits of the past decade. Yet many viewers still haven’t fully explored the dark, gripping world of the Shelby family.
Originally produced for the UK’s BBC and later finding a massive global audience through Netflix, the series quietly grew from a British period drama into a worldwide streaming phenomenon.
Created by Steven Knight, the show follows the rise of the Shelby crime family in post-First World War Birmingham. What begins as a gritty street-gang story gradually expands into a sweeping narrative about ambition, politics, power and survival.
At the centre of the saga is Thomas Shelby, portrayed with extraordinary depth by Cillian Murphy. The casting of Murphy is widely regarded as perfect for the role. With piercing eyes, restrained dialogue and an almost hypnotic screen presence, he transforms Shelby into one of the most unforgettable characters in modern screen storytelling.
Murphy’s brilliance lies in his restraint. He rarely shouts or performs theatrically. Instead, a quiet stare, a calculated pause or a subtle shift in expression conveys the emotional storms within the character. Beneath the ruthless gang leader is a war veteran carrying trauma, guilt and loneliness. Murphy captures this complexity with remarkable precision, making Thomas Shelby both terrifying and deeply human.
Beyond its central performance, Peaky Blinders stands out for its unfiltered portrayal of reality. The show does not romanticise crime. Instead, it exposes the harsh social conditions of early 20th-century Britain, from poverty and class struggle to political extremism and the psychological scars left by war.
The series also presents powerful female characters who hold their own within the Shelby empire. Polly Gray, played by Helen McCrory, is the strategic backbone of the family and one of the most formidable figures in the story. Women in the series shape decisions, influence power structures and challenge the rigid social norms of the time.
Across six seasons, the narrative grows dramatically in scale. What begins in the smoky streets of Birmingham evolves into a story involving political conspiracies, fascism and international criminal networks.
The series has also earned significant critical acclaim. It won the BAFTA Television Award for Best Drama Series in 2018 and multiple National Television Awards for Best Drama, cementing its reputation as one of Britain’s most celebrated modern shows.
Another defining feature of the series is its iconic music. The show’s opening theme, Red Right Hand by Nick Cave and the Bad Seeds, became instantly recognisable and widely associated with the Shelby universe. Combined with a powerful soundtrack featuring artists such as Arctic Monkeys and Radiohead, the music helped shape the show’s dark, stylish identity and became hugely popular among fans.
And the Shelby story is not over yet.
In fact, its legacy is unfolding right now. The long-awaited feature-length continuation, Peaky Blinders: The Immortal Man, was released on March 6, 2026, bringing the Shelby universe from streaming screens to cinemas and giving fans a new chapter in the saga.
For viewers who have not yet stepped into this world, the timing could not be better.
Six gripping seasons are ready to binge on Netflix. A new film has just arrived in theatres. And at the heart of it all stands one of the most magnetic performances in modern drama by Cillian Murphy.
So if Peaky Blinders has been sitting on your watchlist for years, this weekend is your moment.
So, by order of the Peaky fookin’ Blinders, consider this your cue to finally step into the ruthless world of Thomas Shelby. Pour yourself a drink, clear your schedule and press the play button. Because when the Peaky Blinders give an order, you listen.
