Broadband
Airtel plans special box for full converged entertainment & broadband
MUMBAI: Sunil Mittal-led Bharti Airtel is significantly upping its direct-to-home (DTH) and broadband business. The leading telecom player is looking at bringing a box which will offer a full converged entertainment as well as the capacity to deliver broadband. Although the timeline has been not revealed yet, the box is expected to be launched very soon.
“One of the things we are looking at is to bring in a box, which will offer a full converged entertainment as well as the capacity to deliver broadband. This will happen soon and we are very excited that once we do that, it is a full converged play that we can potentially deliver across multiple spaces. There have been some concerns about cord cutting in the urban areas and metros. We have not seen any evidence of that yet,” Bharti Airtel India and South Asia managing director and chief executive officer Gopal Vittal said in an earnings call.
Airtel Digital TV saw net addition of 634K customers in the quarter. At the end of the first quarter, the DTH arm of Bharti Airtel had 16 million customers with a year-on-year growth of 9.4 per cent. The change in cable and broadcasting sector with the rollout of new tariff order has helped Airtel to grow with a lot of new subscribers coming in from the cable side.
The company’s investments in FTTH pass deployment are now reaping benefits with an expansion in the base and an increase in ARPU as well after ten consecutive quarters of decline. The company is optimistic on the overall market opportunity and focusing on expansion of its fibre presence.
Broadband
ACT Fibernet elevates Aditya Singh to chief customer experience officer
Former senior vp to drive service, retention and delivery revamp
BENGALURU: ACT Fibernet has elevated Aditya Singh to chief customer experience officer, effective 1 January, 2026, as the broadband provider seeks to tighten its grip on service quality in an increasingly competitive market.
Singh, who previously served as senior vice-president – customer experience and loyalty at group level, will now join the executive committee and lead the company’s end-to-end customer transformation agenda.
The move gives him oversight of customer service, customer retention and service delivery, alongside a broader mandate to strengthen network resilience and field operations. The company said the reshuffle underlines its intent to deliver a “consistent, seamless and superior” experience to its 2.3m subscribers across more than 30 cities.
Headquartered in Bengaluru, ACT Fibernet, the consumer-facing brand of Atria Convergence Technologies Limited, is one of India’s largest wired internet service providers. It has built its pitch on high-speed connectivity and responsive customer support, at a time when fibre roll-outs and price wars are redrawing the broadband map.
In a statement, Singh said he was “deeply honoured” to take on the expanded brief and join the executive committee as the company sharpens its focus on simplifying customer touchpoints and turning subscribers into brand advocates.
The elevation signals a clear priority: in a crowded fibre market, customer experience is fast becoming the decisive battleground.
