iWorld
Airtel launches Platinum 3G in India; Mumbai first city for launch
MUMBAI: Bharti Airtel is all set to enthral Mumbaikars with the launch of its Platinum 3G service. Winning the 900 MHz band in September 2013, Airtel will be using it to complement the existing 2100 Mhz resulting into greater speed and connectivity.
Being the first telecom operator in India to launch Platinum 3G, Airtel will offer the services of Platinum 3G at existing 3G tariff. Mumbai is the primary Indian city to experience the superior connectivity. The company has further plans to extend the services to Kolkata.
Airtel Platinum 3G is India’s best 3G network offering a variety of benefits. Till date, Airtel has 50 lakh subscribers in Mumbai and claims to be the only network that works on the Platinum band. Airtel customers in Mumbai can browse the Internet 34 per cent faster, get 30 per cent better indoor coverage and enjoy 16 per cent longer extended battery life. Additionally, users can stream videos 25 per cent faster than the existing speed.
Bharati Airtel India Mumbai Maharashtra, Goa Gujarat Hub CEO Ashok Ganpathy said, “As a leader in the telecommunication space it is our endeavour at Airtel to consistently innovate and provide a seamless network to our customers. The launch of Platinum 3G is an integral part of this commitment to enhance customer satisfaction by providing superior connectivity on existing 3G tariffs. Considering this we would now like to invite data savvy customers in Mumbai to enjoy this world class experience.”
Airtel signed a contract with data networking and telecom equipment company, Nokia Networks to enhance its 3G network in Mumbai. As part of the deal, a dual band, dual carrier 3G network has been set up at Mumbai, reframing 900 MHz to complement the city’s existing 3G network on 2100 MHz. This is expected to enable higher throughput and thus improved 3G services for Bharti Airtel’s customers.
iWorld
Applause, Story TV team up to push microdrama content
Partnership to create premium short form shows for mobile first viewers
MUMBAI: Applause Entertainment and Story TV are betting on short attention spans with a long-term vision, joining forces to create a slate of premium microdramas for mobile-first audiences.
The partnership brings together Applause’s storytelling pedigree and Story TV’s fast-growing digital reach, with plans to co-produce and distribute bite-sized dramas across genres. As part of the deal, Story TV will also adapt the romantic thriller Hello Mini into a vertical microdrama format, signalling a shift in how stories are being reshaped for smaller screens.
Backed by the Aditya Birla Group, Applause Entertainment has built a reputation for high-quality content with titles like Scam 1992 and Criminal Justice. Story TV, launched in 2025, has quickly scaled up with a library of over 1,000 titles across languages and genres, riding the wave of mobile consumption.
Story TV founder and CEO Saurabh Pandey said, “Phones are now the primary screens for content consumption, and microdramas are evolving into a mainstream format. At Story TV, we are blending storytelling with technology to push this format further.”
He added that the collaboration with Applause Entertainment will help expand the reach of microdramas while introducing a layer of premium storytelling to the space.
Applause Entertainment chief business officer Prasoon Garg said, “At Applause, we have always focused on strong storytelling across formats. As microdramas gain momentum, this partnership allows us to explore the space with a platform that understands both the format and its audience.”
With mobile screens shrinking and content getting sharper, the collaboration hints at a future where storytelling is not just shorter, but smarter, designed to fit neatly into the scroll of everyday life.
