iWorld
Airtel launches 4G trials in Mumbai; partners Flipkart, Samsung
MUMBAI: The 4G wave is picking up pace in the country with telcos scrambling to roll out its services and offers to gain subscriber traction. Global telecommunications company Bharti Airtel has now launched 4G trials exclusively for its existing customers in Mumbai.
As part of this, Airtel customers across the city can now avail a complimentary upgrade to Airtel 4G at 3G prices and be the first to experience blazing Airtel 4G speeds. The company will use this trial phase as an opportunity to gather customer feedback around the quality of its 4G services and assimilate these market insights into Airtel’s wider agenda of building a world-class 4G network infrastructure for the city.
Additionally, Airtel has also inked go-to-market partnerships with Samsung and Flipkart to proliferate 4G devices and transition more and more customers to experience the fastest browsing experience.
Bharti Airtel Mumbai, Maharashtra, Goa and Gujarat hub CEO Ashok Ganapathy said, “As an increasing number of Indians show a preference for consuming data and content over their mobile devices, we at Airtel are excited to bring the power of 4G to our customers in Mumbai. While launching Platinum 3G, we significantly augmented our network and now have made further investments in building a robust 4G network here. For us, delivering a compelling service experience to our customers is our utmost priority. We want our existing customers to be the first ones to enjoy the Airtel 4G experience and are offering them a free upgrade to Airtel 4G at the same price as 3G. We look forward to our customers’ valuable feedback towards delivering a truly world-class 4G experience in Mumbai.”
To avail this offer, existing Airtel customers with 4G ready mobile devices can walk into any of Airtel’s retail touch points across Mumbai and upgrade to a 4G SIM and experience high mobile internet speeds.
As part of the deal with Samsung India, the two companies have decided to promote each other’s 4G offerings at their respective outlets. Samsung India’s retail stores will now facilitate easy Airtel 4G SIM swap for customers buying 4G smart phones. In the weeks to come, Samsung will also offer bundled Airtel 4G SIMs along with Samsung 4G handsets available in the Indian market. Airtel 4G double data offers are now available for Samsung’s Galaxy S6, Galaxy S6 Edge, Galaxy A7 and Galaxy A5 mobile devices. Samsung will also be looking at launching its all new Core Prime 4G mobile smartphone in Airtel 4G markets.
Flipkart, on the other hand, will be offering Airtel 4G with double the data benefits for customers buying select 4G handsets. Flipkart-exclusive 4G devices (including brands like Xiaomi, Motorola, Lenovo, Asus and Huawei) that will soon come bundled with an Airtel 4G SIM. While existing Airtel customers will be able to follow a quick SMS registration process to activate 4G, non-Airtel customers buying their 4G device from Flipkart will be guided through a simple process to smoothly transition to the Airtel 4G network.
Airtel’s 4G services are now available across India including Mumbai, Kolkata, Chennai, Bengaluru, Pune, Chandigarh and Amritsar.
iWorld
Epic Company launches unified Epic Studio for films and OTT
Vivek Krishnani to head films business; Samar Khan leads OTT & Television.
MUMBAI: Epic just merged its creative superheroes under one cape because when films and OTT need to fight for attention together, you don’t keep them in separate universes. The Epic Company has launched Epic Studio, a next-generation creative and production powerhouse that unites Juggernaut Productions and Movieverse Studio under a single banner. The move creates a streamlined, scalable platform for premium storytelling across theatrical films, OTT originals, television, digital-first formats and branded content.
Vivek Krishnani has been appointed chief executive officer, Epic Studio (Films), overseeing the theatrical and film business with a focus on culturally resonant narratives across Hindi, Telugu, Tamil, Gujarati and Malayalam cinema. Samar Khan continues as chief executive officer, Epic Studio (OTT & Television) and retains his role as chief content officer for Docubay and Epic On.
The Epic Company managing director Aditya Pittie said, “Epic Studio brings together our entire creative ecosystem under one unified studio vision. This is not just an integration of verticals, but the creation of a collaborative environment where writers, filmmakers, creators, and brand partners can seamlessly develop and scale stories across formats and screens.”
Vivek Krishnani added, “We are building an audience-focused mainstream film studio committed to delivering fresh, engaging, and innovative stories for both theatrical and streaming platforms.”
Samar Khan commented, “This alignment allows us to approach storytelling with a unified studio mindset. We are building IP under one creative umbrella, with scale and longevity in mind from inception.”
The unified structure eliminates silos, enabling ideas to flow fluidly from concept to screen while adapting to evolving audience behaviour. Epic Studio positions itself as a creator-led ecosystem championing purposeful, resonant storytelling with commercial strength.
In an entertainment landscape where stories now leap between screens faster than plot twists, Epic isn’t just building a studio, it’s crafting a single launchpad where every tale gets the best shot at soaring across every platform.
