iWorld
Airtel inks content deal with CuriosityStream
MUMBAI: Bharti Airtel today announced a content partnership with CuriosityStream, the award-winning global media company that delivers the world of factual entertainment in one mind-expanding place.
Launched by John Hendricks, the visionary founder of Discovery Channel, CuriosityStream lets viewers explore their passions and discover new ones with thousands of films and series covering space, art, volcanoes, history, travel, cars, architecture, dinosaurs and so much more.
The complete content catalogue of CuriosityStream, including exclusive originals that can’t be seen anywhere else, will now be available to Airtel customers on its converged digital entertainment platform – Airtel Xstream.
Airtel Thanks Gold and Platinum customers will get complimentary access to exciting CuriosityStream content on the Airtel Xstream app and airtelxstream.com. The content will also be available on the Airtel Xstream Hybrid Box and Airtel Xstream Smart Stick.
Airtel is the first partner to bring CuriosityStream to India, directly to viewers who are looking for the kind of engaging factual shows that the traditional networks have abandoned. CuriosityStream covers the full breadth and depth of the non-fiction genre – from science and technology to history and nature to society and lifestyle.
With this latest partnership, Airtel has further strengthened its digital entertainment play. The Airtel Xstream platform offers over 10,000 movies and shows along with 400 plus LIVE channels. This content can be accessed across all screens – smartphone, TV, and PC through Xstream applications and smart devices.
Adarsh Nair, Chief Product Officer, Bharti Airtel said: “We are thrilled to join hands with CuriosityStream to introduce India to best-in-class factual entertainment content, which will be available to customers on the screen of their choice. There is growing demand in India for quality content and we believe that CuriosityStream’s award winning series will add to our effort of delivering a differentiated experience to our customers.”
Sunil Taldar, CEO and Director – DTH, Bharti Airtel said, “We are delighted to partner with CuriosityStream for our Airtel Xstream platform and bring some really exciting and premium content to Indian homes. With the new Airtel Xstream Hybrid Box, customers can enjoy the best of linear TV and online content, including exclusive factual shows commissioned by CuriosityStream.”
Clint Stinchcomb, President and CEO, CuriosityStream said, “CuriosityStream is the definitive experience for satisfying curiosity and supercharging the imagination. Our partnership with Airtel is built for today and for the future, reaching the important Indian audience at scale through Airtel's vast footprint and multiple screens. We are excited to team with Airtel for this first-of-a-kind partnership.”
The Airtel CuriosityStream partnership was secured by media distribution firm Brandwith.
eNews
Paisabazaar launches Credit Premier League 2.0
Nationwide campaign rewards highest credit scores with Rs 1 lakh top prize.
MUMBAI: When credit scores become a national league, even your CIBIL report starts feeling like it’s playing in the IPL and Paisabazaar has just kicked off the second season. Paisabazaar, India’s leading marketplace for financial products and the country’s largest free credit score platform, has announced the return of the Credit Premier League (CPL) 2.0, a fun, nationwide initiative to recognise and reward individuals with the highest credit scores.
Building on the success of the first edition, CPL 2.0 introduces higher rewards and broader participation. The individual(s) with the highest credit score in the country will win Rs 1 lakh, while state champions will each receive Rs 10,000. Additionally, all participants from the winning state, the one with the highest average credit score will also be rewarded.
All winnings will be credited directly to winners’ PB Wallet, allowing them to pay credit card bills, recharge mobiles, or settle utility bills seamlessly on the Paisabazaar platform.
Paisabazaar CEO Santosh Agarwal said the campaign aims to make credit awareness more engaging and mainstream. “With CPL, we are bringing together engagement, gamification and rewards to make conversations around credit scores more mainstream,” he noted. “Our focus remains on building a financially aware and credit-healthy Bharat.”
The first edition of CPL saw over 5.5 million participants, with the highest individual score touching 861. Delhi recorded the highest average credit score of 746.
Consumers can participate simply by checking their free credit score on the Paisabazaar platform or app. The CPL leaderboard and rankings will be available exclusively on the Paisabazaar App.
In a country where financial dreams are serious business, Paisabazaar has found a smart way to turn credit scores into an exciting game – because when your financial health gets rewarded, everyone wants to play.
