iWorld
Airtel gives caller ID a glow up with Business Name Display launch
MUMBAI: Is it your bank or just another spam bot? Airtel Business wants to take the guesswork out of answering calls, one display name at a time. The telecom giant has launched Business Name Display (BND), a first-of-its-kind service in India that lets businesses flash their verified brand name on your phone screen during outgoing calls. In a world where unknown numbers trigger suspicion and “Potential Spam” labels trigger instant rejection, this nifty new feature is all about making customer conversations a little less cat-and-mouse.
The move builds on Airtel’s earlier anti-spam crusade, which helped users dodge pesky telemarketers but had the unfortunate side-effect of flagging legit calls from banks, food delivery riders, hospitals, and couriers as possible spam. So while users became savvier, brands got ghosted. BND aims to change that reinstating trust, one branded ring at a time.
Airtel Business director & CEO Sharat Sinha said, “At Airtel, we are constantly innovating to create a communication experience that is smarter, safer and more transparent for everyone. With “Business Name Display”, we will be helping businesses establish trust and stand out with every call while simultaneously giving customers the confidence of knowing who is reaching out to them. It is about making communication more personal, secure and seamless for both sides.”
Airtel piloted the feature with over 250 companies across banking, retail, mobility, and delivery services. In just one month, these businesses used 1.5 million plus numbers to make 12.8 million calls, reporting a spike in engagement and answer rates. Because apparently, when people know it’s their pizza or parcel calling they tend to pick up.
The service is easily activated via Airtel Business’s portal, where companies can register and configure their details. No more hiding behind random digits, just clear, verified identity with every ring.
In a world of dodgy dials, Airtel’s Business Name Display could be the caller ID glow-up we didn’t know we needed.
iWorld
Sony LIV acquires worldwide digital rights for Marathi romance Toh Ti Ani Fuji
Film shot in Japan and India to stream exclusively on the platform from 10 April 2026.
MUMBAI: Love knows no language, but this Marathi romance is about to speak to audiences far beyond its roots and it’s doing so with a scenic detour through Japan. Sony Pictures Networks India has acquired the worldwide digital rights for the Marathi-language romance feature Toh Ti Ani Fuji (also known as Main, Woh Aur Fuji), with an exclusive direct-to-digital release on Sony Liv scheduled for 10 April 2026. Sony Pictures Networks India will retain exclusive worldwide theatrical and linear rights.
Filmed extensively in Japan and India, the film marks an unprecedented Marathi-language romance set on an international canvas. It explores how relationships evolve under the pressures of distance, time, and shifting emotional realities, using Japan not merely as a backdrop but as an emotional landscape that mirrors the characters’ inner journeys.
Written by Irawati Karnik and directed by Mohit Takalkar, the story follows a deeply passionate relationship that gradually turns toxic due to contrasting personalities, shifting priorities, and unfair emotional expectations. Seven years after their separation, the former couple unexpectedly reunite in Japan, reopening old wounds and unspoken desires while questioning whether love altered by time can ever find its way back.
Producer Shiladitya Bora said the partnership with Sony Pictures Networks India reflects the growing belief that “regional is the new mainstream.” He added that the film’s multi-language digital release on Sony LIV will help it connect with newer audiences across India and the world.
Director Mohit Takalkar described the film as an exploration of how love changes in today’s urban world, shaped by ambition, geography, and the pressure to evolve. “It began as a very personal exploration of relationships, and to see it reaching a wider audience feels deeply satisfying,” he noted.
Actors Lalit Prabhakar and Mrinmayee Godbole highlighted the film’s intimate yet universal take on love, separation, and rediscovery. Godbole particularly praised how filming in Japan added a global dimension while keeping the story deeply personal.
From a toxic romance that travels from India to Japan and back, Toh Ti Ani Fuji promises an emotionally layered story that feels both specific and universal. For Sony LIV viewers, this first-of-its-kind Marathi film offers a chance to experience love, loss, and second chances with a refreshing international flavour.
The film streams exclusively on Sony LIV from 10 April 2026.
