DTH
Airtel Digital TV revenue and profit up as Bharti Airtel reports record loss
BENGALURU: Indian telecom major Bharti Airtel reported 17 percent y-o-y increase in revenue for its Digital TV Services for the quarter ended 30 September 2019 (Q2 2020, quarter or period under review) as compared to the corresponding year-ago quarter Q2 2019. The company says that with the adoption of IndAS 116, effective 1 April 2019, the results and ratios of periods commencing 1 April 2019 are not comparable with previous periods.
Further, pursuant to reporting changes in DTH effective April 1, 2019 (content cost becoming a Pass through expense) on comparable basis, the y-o-y revenue growth for the period ended 30 Sep 2019 is 17 percent (Quarter ended) and 16 percent (six months ended). EBITDA/ Total revenues is 43.3 percent for the quarter ended 30 Sep 2019 and 42.8 percent for the six months ended 30 Sep 2019 adjusting for the reporting changes.
Without taking into accounting the adoption of IndAS 116, Airtel’s Digital Services revenue declined 22.9 percent y-o-y to Rs 789.3 crore in Q2 2020 from Rs 1,024.2 crore. Operating profit or EBIDTA for Airtel’s Digital TV Services increased 41.6 percent y-o-y in Q2 2020 to Rs 560.7 crore from Rs 396 crore. EBIT for the period under review increased 70 percent y-o-y to Rs 3,243 crore from Rs 1,905 crore.
The company reported 14.2 percent increase in capex for Q2 2020 at Rs 205.2 crore as compared to Rs 179.7 crore in Q2 2019.
Digital TV Services subscription numbers
Airtel Digital TV Services subscribers increased 9.7 percent y-o-y in Q2 2020 to 1.62 crore from 1.48 crore in Q2 2019. Airtel Digital TV Services had 1.6 crore subscribers in the immediate trailing quarter Q1 2018. The company reported net additions of 181,000 Digital TV subscribers in Q2 2020. Average revenue per user (ARPU) in Q2 2020 increased to Rs 162 from Rs 157 in the immediate trailing quarter, but was far lower than the Rs 232 in Q2 2019. In US$ terms, the company reported ARPU of $2.3, $2.2 and $3.3 for Q2 2020, Q1 2020 and Q2 2019 respectively. Monthly churn in Q2 2020 was higher at 1.6 percent as compared to 1.0 percent in the immediate trailing quarter Q1 2020 and 1.3 percent in the corresponding year ago quarter.
Bharti Airtel Numbers
Bharti Airtel consolidated revenues for Q2 2020 at Rs 21,131 crore grew 6.9 percent y-o-y (reported increase of 4.9Percent) on an underlying basis. India revenues for Q2 2020 at Rs 15,361 crore increased by 5.7 y-o-y (reported increase of 3.0percent) on an underlying basis. Mobile revenues witnessed a y-o-y growth of 7.1 percent. Mobile data traffic has nearly doubled to 4,497 PBs in the quarter as compared to 2,478 PBs in the corresponding quarter last year. Mobile 4G data customers increased by 56.9 percent to 10.31 crore from 6.57 crore in the corresponding quarter last year. Digital TV revenue witnessed a growth of 17.1 percent y-o-y on an underlying basis (decline of 22.9 percent on reported basis due to reporting changes in DTH pursuant to the new tariff order). Airtel Business has sustained its performance on ay-o-y basis.
Bharti Airtel’s consolidated EBITDA at Rs 8,936 crore increased 40.9 percent y-o-y. Consolidated EBITDA margin increased by 10.8 percent to 42.3 percent in the quarter as compared to 31.5 percent in the corresponding quarter last year. Consolidated EBIT increased by 85.2 percent y-o-y to Rs 1,993 crore. Consolidated Net Loss before exceptional items for the quarter was Rs 1,123 crore. The consolidated net loss after exceptional items for the quarter was Rs 23,045 crore.
Company Speak
Bharti Airtel MD and CEO Gopal Vittal said in a press release, “Despite being a seasonally weak quarter, we witnessed positive revenue growth in Q2 on the back of various initiatives aimed at providing superior differential services through our Thanks platform. We continue to witness strong data traffic growth of approximately 81 percent y-o-y and added about 0.8 crore 4G customers on our network during the quarter. We remain committed to strengthening our network and providing a superior experience to our customers. On the AGR verdict of the Hon’ble Supreme Court, we continue to engage with the government and are evaluating various options available to us. We are hopeful that the government will take a considerate view in this matte given the fragile state of the industry.”
DTH
Prasar Bharati’s WAVES earns Rs 2.9 crore in first year
Platform scales content, users but monetisation gaps limit revenue growth.
MUMBAI: Big waves, small ripples at least for now. When Prasar Bharati launched its OTT platform WAVES at the 55th International Film Festival of India in November 2024, it pitched a bold vision: a homegrown rival to global and domestic streaming giants, blending video, audio, gaming and commerce into a single digital ecosystem. Five months into FY2024–25, however, the platform’s revenue stands at just Rs 2.90 crore, a figure that underscores the gap between ambition and monetisation.
On paper, WAVES looks anything but modest. The platform has ingested 13,608 titles, totalling 9,495 hours of content, with over 13,000 titles already live. It has streamed more than 575 live events from the Mahakumbh Amrit Snan and the 76th Republic Day parade to the Hockey India League, Kabaddi World Cup and Mann Ki Baat while offering 74 live TV channels and 12 radio channels. With over 10 lakh registered users and more than 200 content partners onboarded, the scale resembles that of a fully operational streaming service rather than a pilot project.
The architecture supporting this scale is equally robust. Built under Prasar Bharati’s Central Archives vertical, WAVES runs on a cloud-based infrastructure with DRM, encryption and an integrated analytics dashboard. It includes dedicated units for content ingestion, quality control, publishing, graphics, marketing and billing, and is distributed across platforms such as OTTplay, Tata Play and BSNL. The offering extends beyond video to include audio-on-demand, e-games and even e-commerce via ONDC integration.
Yet, the numbers reveal a core disconnect. Despite its scale, WAVES generated just Rs 2.90 crore in a market where India’s OTT industry crossed Rs 23,000 crore in 2024. A key bottleneck lies in monetisation infrastructure: subscriptions cannot currently be purchased within the app and must be completed via an external website. In a mobile-first country where over 95 per cent of OTT consumption happens on smartphones, this extra step creates friction that most users are unlikely to overcome.
Ironically, content is not the problem, it is the platform’s biggest strength. Prasar Bharati holds one of the world’s richest broadcast archives, including 45,154 hours of digitised Akashvani programming and 35,723 hours from Doordarshan. For WAVES alone, over 3,800 hours of archival content have been made OTT-ready, including classics such as Ramayan and Shaktimaan, alongside rare cultural recordings and historical broadcasts.
There are early signs that this library holds commercial potential. Revenue from archival content licensing rose sharply to Rs 3.38 crore in FY24, up from Rs 67 lakh the previous year. Meanwhile, free digital platforms continue to drive massive reach, the PB Archives Youtube channel clocked 119.78 million views and added 4,02,000 subscribers in FY2024–25, crossing 1.7 million in total, while DD News has over 5.84 million subscribers.
That, however, presents a strategic dilemma. While free distribution builds scale, it also conditions audiences to expect content at zero cost making it harder to transition to paid models. WAVES, designed as a hybrid AVOD-SVOD platform with advertising and subscription layers, is yet to fully crack this balance.
The broader challenge is not technological but strategic. In an ecosystem dominated by platforms offering seamless payments, aggressive pricing and high-budget originals, WAVES is still bridging the gap between being a content repository and a commercially viable product.
For now, the platform reflects both promise and paradox. It has the scale, the content and the infrastructure but until monetisation catches up, WAVES remains less a revenue engine and more a digital showcase of what India’s public broadcaster could become.
