DTH
Airtel Digital TV numbers up in Q3 2018
BENGALURU: Bharti Airtel Ltd (Airtel) Digital TV services segment reported 7.1 per cent year-on-year (y-o-y) increase, 3.2 per cent y-o-y increase and 4.5 per cent y-o-y increase in operating revenues, EBITDA and EBIT respectively for the quarter ended 31 December 2018 (Q3 2019, quarter, period, under review) as compared to the corresponding year ago quarter. The company’s subscriber base increased 7.6 per cent y-o-y to reach 1.5 crore subscribers as on 31 December 2019.
In the meantime, hit by Mukesh Dhirbhai Amabani’s relentless Reliance Jio Infocomm Ltd juggernaut, Airtel’s own numbers have been falling mainly due to the fall in numbers of its mobile services in India.
Airtel Digital TV services revenue for the period was Rs 1,033 crore as compared to Rs 964.3 crore for the corresponding year ago period. EBITDA for Q3 2019 was Rs 382.6 crore (37 per cent of operating revenue) as compared to Rs 370.8 crore (38.5 per cent of operating margin in Q3 2018. EBIT was Rs 156.8 crore for the quarter under review as compared to Rs 150 crore for the year ago quarter. Please refer to the figure below for the segment’s financial trends
Airtel has reported increase in its Digital TV subscribers. As mentioned above Airtel Digital TV services subscriber base at the end of Q3 2019 stood at 1.5 crore, up 7.6 per cent y-o-y from 1.3937 crore in Q3 2018, and up 1.5 per cent quarter-on-quarter (q-o-q) from 1.4779 crore in Q2 2019. Subscriber churn per month in the quarter was same as the previous quarter at 1.3 per cent. In the year ago quarter Q3 2018, subscriber churn was 1.2 per cent. Please refer to the figure below for Airtel Digital TV subscriber trends.
Average revenue per user for the quarter under review was down by Rs 2 in Q3 2019 at Rs 231 as compared to Rs 233 in Q3 2018 and down by Re 1 as compared to the Rs 232 for the immediate trailing quarter. Please refer to the figure below for Airtel Digital TV ARPU trends.
Bharti Airtel numbers
Airtel’s consolidated revenues for Q3 2019 at Rs 20,519 crore grew 1.9 per cent y-o-y (reported increase of 1.0 per cent) on an underlying basis- adjusted for international termination rate reduction.
India revenues for Q3 2019 at Rs 14,768 crore have declined by 2.3 per cent y-o-y (declined 3.5 per cent on reported) on an underlying basis. Mobile revenues have witnessed a y-o-y de-growth of 4.0 per cent on an underlying basis primarily on account of the sustained pricing pressure in India Mobile segment.
In a statement, Airtel MD and CEO of India and South Asia Gopal Vittal, MD said, “Our simplified product portfolio and premium content partnerships have played out well during the quarter, translating into one of our highest ever 4G customers additions of 11 million plus. Our mobile data volume continues to expand, with a y-o-y growth of 190 per cent. We have deployed 24K broadband sites during the quarter and remain committed to invest in capacities ahead of the demand curve and provide a superior customer experience. Effective this quarter, we have modified our customer base measurement to represent only transacting and revenue generating customers. “
In a statement, Airtel’s MD and CEO for Africa’s Raghunath Mandavasaid,
“Airtel Africa’s Gross Revenue grew by 11.2 per cent on a y-o-y basis. Data traffic grew by 61 per cent, voice minutes increased by 25 per cent and Airtel Money throughput grew by 29 per cent on a y-o-y basis. Consequently, EBITDA margin has expanded by 1.7 per cent y-o-y and stood at 37.2 per cent for the quarter. We continue to further invest in strong LTE network to enhance customer experience and build a competitive advantage.”
DTH
Prasar Bharati’s WAVES earns Rs 2.9 crore in first year
Platform scales content, users but monetisation gaps limit revenue growth.
MUMBAI: Big waves, small ripples at least for now. When Prasar Bharati launched its OTT platform WAVES at the 55th International Film Festival of India in November 2024, it pitched a bold vision: a homegrown rival to global and domestic streaming giants, blending video, audio, gaming and commerce into a single digital ecosystem. Five months into FY2024–25, however, the platform’s revenue stands at just Rs 2.90 crore, a figure that underscores the gap between ambition and monetisation.
On paper, WAVES looks anything but modest. The platform has ingested 13,608 titles, totalling 9,495 hours of content, with over 13,000 titles already live. It has streamed more than 575 live events from the Mahakumbh Amrit Snan and the 76th Republic Day parade to the Hockey India League, Kabaddi World Cup and Mann Ki Baat while offering 74 live TV channels and 12 radio channels. With over 10 lakh registered users and more than 200 content partners onboarded, the scale resembles that of a fully operational streaming service rather than a pilot project.
The architecture supporting this scale is equally robust. Built under Prasar Bharati’s Central Archives vertical, WAVES runs on a cloud-based infrastructure with DRM, encryption and an integrated analytics dashboard. It includes dedicated units for content ingestion, quality control, publishing, graphics, marketing and billing, and is distributed across platforms such as OTTplay, Tata Play and BSNL. The offering extends beyond video to include audio-on-demand, e-games and even e-commerce via ONDC integration.
Yet, the numbers reveal a core disconnect. Despite its scale, WAVES generated just Rs 2.90 crore in a market where India’s OTT industry crossed Rs 23,000 crore in 2024. A key bottleneck lies in monetisation infrastructure: subscriptions cannot currently be purchased within the app and must be completed via an external website. In a mobile-first country where over 95 per cent of OTT consumption happens on smartphones, this extra step creates friction that most users are unlikely to overcome.
Ironically, content is not the problem, it is the platform’s biggest strength. Prasar Bharati holds one of the world’s richest broadcast archives, including 45,154 hours of digitised Akashvani programming and 35,723 hours from Doordarshan. For WAVES alone, over 3,800 hours of archival content have been made OTT-ready, including classics such as Ramayan and Shaktimaan, alongside rare cultural recordings and historical broadcasts.
There are early signs that this library holds commercial potential. Revenue from archival content licensing rose sharply to Rs 3.38 crore in FY24, up from Rs 67 lakh the previous year. Meanwhile, free digital platforms continue to drive massive reach, the PB Archives Youtube channel clocked 119.78 million views and added 4,02,000 subscribers in FY2024–25, crossing 1.7 million in total, while DD News has over 5.84 million subscribers.
That, however, presents a strategic dilemma. While free distribution builds scale, it also conditions audiences to expect content at zero cost making it harder to transition to paid models. WAVES, designed as a hybrid AVOD-SVOD platform with advertising and subscription layers, is yet to fully crack this balance.
The broader challenge is not technological but strategic. In an ecosystem dominated by platforms offering seamless payments, aggressive pricing and high-budget originals, WAVES is still bridging the gap between being a content repository and a commercially viable product.
For now, the platform reflects both promise and paradox. It has the scale, the content and the infrastructure but until monetisation catches up, WAVES remains less a revenue engine and more a digital showcase of what India’s public broadcaster could become.
