Music and Youth
Airtel Digital TV and Shemaroo Entertainment Ltd launch ‘SadabaharHitz’
MUMBAI: Airtel Digital TV and Shemaroo Entertainment Limited have launched a collection of classic Bollywood movies and music service titled SadabaharHitz. The ad free service is available at a fee of Rs 39 per month and can be watched on channel number 164.
Shemaroo Entertainment Limited director Hiren Gada said, “We are glad to launch SadabaharHitz– a service that showcases evergreen films and songs on a platform like Airtel Digital TV, one of the most popular DTH players in our country. The service is targeted to bring to the audience, quality films and soulful songs that will not only be appealing to mid and older generation but also will give youth an opportunity to reconnect with the era. There are not many options available for people who want to watch such movies on TV. Our service will cater to their need. SadabaharHitz is an endeavor to bring to our audience best of the classics that they can relish with friends and family.”
The subscribers can activate the service by giving a missed call to 9109424242.
Airtel Digital TV CMO S.Sriram added, “At Airtel Digital TV, we are constantly looking to deliver a content rich TV viewing experience to our customers. We are delighted to partner Shemaroo for the launch SadabaharHitz, a content library of hit Hindi movies and songs from yesteryears. We believe that this platform is a worthy addition to our existing set of services and will help us deliver a more tailored customer experience at a great price”.
The companies had launched a movie premiere service called Miniplex through their past association.
Music and Youth
TLC launches ‘World On My Plate’ with Shipra Khanna
New travel-food series premieres 29 March at 7:00 PM.
MUMBAI: Shipra Khanna just packed her bags and her flavours because when a celebrated chef takes you on a global plate tour, even the couch starts feeling like first-class. Warner Bros. Discovery India has announced the launch of World On My Plate with Shipra Khanna, a new travel and food series set to premiere on TLC on 29 March at 7:00 PM. Hosted and curated by the popular chef and television personality, the show blends food, travel and culture through an intimate and immersive lens.
Across three visually rich episodes, Shipra journeys to global destinations to explore not just what people eat, but why they eat it, uncovering the stories, traditions and human connections behind every dish. The series opens in London, weaving its iconic landmarks with diverse culinary scenes, before moving to Spain’s vineyards, olive orchards and coastal kitchens.
Warner Bros. Discovery head of advertising revenues for South Asia Tanaz Mehta said: “At TLC, our focus has always been on bringing authentic stories that reflect how people live and connect. World On My Plate builds on this by using food as a lens to explore shared traditions across geographies. We’re excited to collaborate with Chef Shipra Khanna, whose perspective brings both depth and relatability to these narratives.”
Shipra Khanna added, “Food has always been my way of connecting with people and understanding cultures. With World On My Plate, I’ve had the opportunity to step into new worlds, learn from incredible individuals, and share stories that go far beyond the plate. This show is very special to me.”
The series promises strong visual storytelling, meaningful interactions and a fresh perspective on global cuisine celebrating flavours alongside the emotions and traditions that shape them.
In a world where travel shows often feel like distant postcards, Shipra Khanna is serving up something far more personal: a passport to cultures through their kitchens, proving that the best way to understand a place is still through the plate. Tune in to World On My Plate with Shipra Khanna starting 29 March at 7:00 PM on TLC.
