iWorld
Airtel and Apple launch India’s first 4G on mobile
MUMBAI: Bharti Airtel, a leading global telecommunications company with operations in 20 countries across Asia and Africa along with Apple recently launched India’s first 4G on mobile. Airtel customers in Bengaluru on Apple iPhone 5s or 5c will be able to experience 4G on their mobile at the current 3G prices for a ‘FLYing’ internet browsing experience while on the move. Customers have to just change their existing SIM to a 4G SIM to start enjoying 4G on mobile without any need to migrate from their existing data plan.
Airtel mobile customers both prepaid and postpaid can experience 4G on mobile to experience never before capabilities like high definition video streaming with zero buffering, download 10 movies in less than 30 minutes, upload full holiday albums in less than five minutes by uploading two high quality photos per second and connect multiple devices without any experience constraint. 3G customers in Bengaluru on iPhone 5s or 5c can start enjoying 4G speeds at same price points as their existing 3G plan/pack.
Customers on 2G/GPRS data plans/packs can also opt for any of the 3G plans/packs available and enjoy 4G speeds. In addition to these plans, for heavy data users, Airtel also announced the launch of a new 4G plan giving customers 10 GB 4G data for Rs 1000. While data browsing will be on 4G network, voice calls will be routed on 2G/3G seamlessly with the CSFB (circuit switched fall back) technology.
Bharti Airtel India director – consumer business Srini Gopalan said: “Airtel has always set the technology trends in India and was the first operator to introduce 4G to the country. The Information Technology capital of India saw the advent of 4G in 2012 and today we are proud to announce the launch of the much awaited Airtel 4G services on mobile in partnership with Apple. We will together give customers in Bengaluru the power to upgrade to cutting edge 4G LTE technology at no additional cost. As a brand we are committed to enriching lives of millions by giving them the best user experience and invite our data savvy customers in the city to enjoy this world class data experience.”
e-commerce
Instamart and Duolingo launch street spell check campaign for Instaprint
Duo the owl fixes signboard typos across cities to showcase instant printing.
MUMBAI: If spelling mistakes had a sworn enemy, it might just be a bright green owl with a printer. Instamart has teamed up with language learning platform Duolingo for a quirky nationwide campaign that turns everyday spelling errors into a public spectacle while promoting its instant printing service, InstaPrint. The playful activation takes aim at the many misspelled shop boards and public signs scattered across Indian streets. From “saloons” that promise haircuts rather than drinks to menus and posters peppered with punctuation mishaps, the campaign sends Duolingo’s mascot Duo on a mission to restore linguistic order.
Armed with Instamart’s instant printing feature, Duo prints corrected versions of the mistakes on the spot and pastes them over the originals. The result is a series of humorous street interventions that have quickly begun circulating on social media.
Photos and videos of the grammar correcting owl have been widely shared online, with amused users reacting to the unexpected spell check patrol. One user joked, “Ab ayega na maza bhidu,” capturing the internet’s delight at the unusual campaign.
Behind the humour lies a practical message. The activation is designed to showcase the capabilities of Instaprint, Instamart’s printing service that allows users to print documents and posters almost instantly.
The company says the feature is meant for everyday needs such as printing resumes, visa documents or last minute posters without the usual scramble to locate a print shop.
Instamart introduced Instaprint in 2025 across select metropolitan cities including Bengaluru, Mumbai and Delhi. The service allows users to order printed materials directly through the platform, extending the quick commerce model beyond groceries and household essentials.
By combining Duolingo’s famously persistent owl with India’s street level spelling quirks, the campaign taps into the internet’s long running fascination with grammar mistakes while demonstrating a real world use case for instant printing.
After all, in a world full of typos, sometimes what you really need is a quick printer and a very determined language teacher.
