Applications
AI Squared acquires Multiwoven to accelerate delivery of data and AI insights into business applications
Mumbai: AI Squared, a leading technology provider for integrating information into web-based business applications, announces its acquisition of the world’s number one open-source Reverse ETL (rETL) company, Multiwoven. With this acquisition, AI Squared furthers its commitment to helping organizations simplify the movement of data and AI insights into business applications.
The acquisition of Multiwoven comes less than two weeks after AI Squared’s nearly $14 million Series A funding round, which was led by ANSA Capital and NEA. Making the acquisition so quickly after announcing this funding is a signal to the industry that AI Squared will continue to make bold decisions that enable organizations to augment business workflows with robust information.
Reverse ETL is the process of taking organized data from a data warehouse and moving it into applications and tools that businesses use daily, such as sales, marketing, and advertising platforms. AI Squared will be incorporating Multiwoven’s rETL capabilities into its existing enterprise offering to help organizations more efficiently integrate robust data and AI insights into business applications.
Along with integrating Multiwoven’s technology into its enterprise platform, AI Squared will proudly continue to support active development of Multiwoven’s open-source technology, which has the fastest growing Connector ecosystem driven by the open-source community. This commitment to supporting Multiwoven as an open-source project signifies AI Squared’s recognition of the critical role that open-source plays in driving technological innovation.
The Multiwoven team joins AI Squared as part of the acquisition, with Multiwoven’s founders assuming leadership roles at the company. Sujoy Golan will now serve as AI Squared’s chief product officer, Nagendra Dhanakeerthi will serve as chief technology officer, and Subin Thattaparambil will serve as SVP of Engineering.
“From my experiences as a data-science executive at the National Security Agency and as an early employee at Databricks, I recognize and respect the critical role that the open-source community plays in fueling innovation,” said AI Squared’s founder and CEO Benjamin Harvey, Ph.D.. “Now as a singular organization, AI Squared and Multiwoven will continue to lead the way in open-source rETL, while simultaneously bringing critical data-movement functionality to our customers.”
“We created Multiwoven to solve for the significant complexities around integrations and data movement that data teams grapple with when trying to use their own customer warehouse data for their business tools. With our new combined team, we will be able to accelerate the development and growth of Multiwoven open-source, which will remain free to use. We are also excited to now introduce advanced capabilities to activate AI/ML data, together with AI Squared,” said Multiwoven’s Co-founder and CEO Sujoy Golan.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
