Applications
“AI is poised to revolutionise video editing and visual effects:” Workflowlabs’ Sunil Gangappa
Mumbai: In the dynamic world of media and entertainment, staying ahead means embracing cutting-edge technology. Workflowlabs, with its expert engineering team boasting decades of experience, leads the way in innovation. Their solutions are designed to tackle the unique challenges of the industry, offering products like the Fusion Asset Management System for seamless media organization, Nitro Video Servers for top-tier video performance, Newsflow Media Gathering System for efficient news production, and the versatile Cobalt Transcoder for flawless media conversion. Workflow Labs is redefining productivity and efficiency, ensuring media professionals can deliver exceptional content with ease.
Indiantelevision.com in conversation with Workflowlabs co-founder Sunil Gangappa delved into a range of discussions from their experience at CabSat Dubai and Broadcast Asia to the evolving needs of Indian broadcasters and more…
Edited Excerpts:
On your experience at CabSat Dubai and Broadcast Asia in Singapore this year
At Cabsat and Broadcast Asia, Workflow labs garnered significant interest from visitors. The standout feature was the Workflowlabs Fusion AI module, which accelerates automated media enrichment. Its seamless integration and efficiency captivated attendees, making it a highlight of the event.
On Workflow Labs, including its various offerings for the media and entertainment ecosystem, the factors behind its success, and the reactions of global majors to this success.
Workflowlabs has rapidly gained traction, serving customers across multiple countries in South East Asia and the MENA region. Our success is attributed to our comprehensive media lifecycle management, which covers ingest, automation, media management, and archival processes.
By providing end-to-end solutions, Workflowlabs ensures seamless handling of media content from acquisition to preservation. Our commitment to excellence and efficiency resonates with clients, making us a trusted partner in the industry.
On the major advancements that you see in technology for the media & entertainment ecosystem in the next three years
The convergence of AI, machine learning, and cloud technologies is set to revolutionise the media industry. This pivotal moment represents a significant shift in overall technology, and Workflowlabs is thrilled to be at the forefront of this transformation.
Our commitment lies in embracing AI within our solutions. By harnessing the power of artificial intelligence, we aim to deliver cutting-edge solutions that optimize every facet of media management. From content ingest to seamless automation, intelligent media management, and efficient archival processes, Workflowlabs is dedicated to elevating industry standards.
On the other applications that you have seen or predicted could be automated with AI in the media & entertainment industry, with generative AI, AI dubbing, AI anchors making rounds in the media & entertainment ecosystem
AI is poised to revolutionise video editing and visual effects. In the past, artists’ creativity was constrained by technology, but now, with AI, they can bring their exact visions to life.
On the evolving needs of Indian broadcasters, particularly in news and live sports workflows, and the ways you are meeting those demands
In the past, advertisements were primarily limited to linear TV. However, with the rise of OTT platforms and web applications, television now offers multiple avenues for content monetisation. Workflowlabs provides an extensive ad replacement solution that caters to these evolving needs.
On the challenges that you see the media & entertainment industry faces and how can your company help overcome those challenges
The exponential growth in media content production, coupled with the escalating risk of malware attacks, presents significant challenges in managing and securing media assets. Workflowlabs aims to be a leader in media management and archival solutions, placing a strong emphasis on security.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
