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AI for tomorrow: How artificial intelligence businesses can power sustainable growth
Mumbai: In the age of instant gratification and hyper-growth, the tech industry often grapples with a paradox: the very tools driving innovation can leave a heavy footprint on the planet and contribute to social inequities. But within the same engine that powers this rapid change lies a hidden gem – the potential of Artificial Intelligence (AI) to unlock a future where business success and sustainability go hand-in-hand.
For AI businesses, achieving sustainable growth isn’t just about ticking ethical boxes; it’s about harnessing the power of their technology to create a positive impact on the world. This journey requires a shift in mindset – from maximizing profits to maximizing value, not just for businesses, key shareholders and customers, but for the environment and society as a whole.
So, how can AI businesses truly walk the talk of sustainable growth? Here are some actionable steps, fueled by real-world examples:
1. Green AI: Optimising for efficiency
https://news.climate.columbia.edu/2023/06/09/ais-growing-carbon-footprint/
The digital world has a surprisingly tangible footprint. Data centers, the brains behind AI, are notorious energy guzzlers. But AI can also be the key to unlocking unprecedented efficiency. Take Google’s DeepMind, which used AI to optimise cooling systems in Google’s data centers, reducing energy consumption by 40%. Similarly, AI-powered logistics platforms like Optoro are revolutionising supply chains, optimising routes and reducing transportation emissions. These examples showcase how AI can become a positive tool for environmental causes, not just a contributor to the problem.
2. Ethical AI: Building trust and fairness
Bias, whether intentional or unintentional, can creep into AI algorithms, leading to discriminatory outcomes. This not only undermines social justice but also erodes trust in AI itself. Companies like Cognizant are tackling this challenge head-on by developing comprehensive ethical AI frameworks that emphasise transparency, explainability, and fairness. By actively mitigating bias and ensuring responsible data practices, AI businesses can cultivate a more equitable future and build lasting trust with their stakeholders.
3. AI for good: Making a positive impact
The potential of AI to address global challenges extends far beyond optimising operations. Take Microsoft’s AI for Earth program, which supports innovative projects using AI for environmental conservation, climate change mitigation, and sustainable agriculture. Another inspiring example is IBM’s Watson Open-Source Toolkit, which empowers researchers and developers to use AI for healthcare diagnosis and disease prediction, potentially saving countless lives. These initiatives demonstrate how AI can be a powerful force for good, contributing to a more sustainable and equitable world.
4. Beyond profits: Embracing shared value
Sustainable growth for AI businesses hinges on understanding that their success is intertwined with the well-being of the communities they operate in. Companies like Salesforce are pioneering the concept of “shared value,” which emphasises positive societal impact alongside financial performance. One notable example is Salesforce’s AI-powered Philanthropy Cloud, which helps non-profit organisations streamline operations and maximise their impact. By actively contributing to social progress, AI businesses can create a virtuous cycle of shared success.
5. Transparency and collaboration: Building a sustainable future together
The journey towards sustainable AI growth is not a solo endeavor. Openness and collaboration are crucial. Platforms like the Partnership on AI, a multi-stakeholder initiative involving leading tech companies, researchers, and policymakers, are fostering dialogue and developing shared principles for responsible AI development. By sharing knowledge, resources, and best practices, the entire AI ecosystem can accelerate the transition towards a sustainable future.
The path to sustainable AI growth is paved with challenges, but the potential rewards are immense. By harnessing the power of AI not just for profit, but for positive impact, AI businesses can become agents of positive change, building a future where technology fuels a better tomorrow, not just for themselves, but for the entire planet and its people.
This is just a starting point. Remember, the choice is ours: we can build an AI future fueled by short-term gain and unchecked growth, or we can harness the potential of this technology to create a world where innovation and sustainability work in harmony. The time to act is now. Let’s choose wisely.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
