News Broadcasting
Ahimsaa channel to be launched on 30 Jan 2003
MUMBAI: Ahimsaa, a 24-hour global satellite television channel is all set for its launch on 30 January next year. The content of the channel will primarily comprise social, environmental and women empowerment issues.
The first official announcement about the launch was made at the ‘Converging World 2002’ held in Bangalore between 3-5 December. The channel is promoted by the Kolkata based Santosh Kumar Jain who besides being a partner in Aastha Television and CMM Music has also promoted ATN World and ATN Bangla in West Bengal. It is being backed by The Brahma Kumaris World Spiritual University (BKWSU) which is headquartered in Mount Abu, India.
“We propose to have kids shows; serials aimed at the youth and career guidance; women’s rights and issues beauty tips; and even cooking. We shall even cover issues like Aids, health, alternate therapies and cures,” Ahimsaa Global Media Director, Sonal Jain elaborated while speaking to the indiantelevision.com team.
The channel will reach out to over four billion people in more than 150 countries through its programmes on spiritual, ethical and social themes, stated an official release. It will show children’s programme like ‘moral story telling’ sessions, alternate methods of education and special programmes for the youth on career guidance, awareness regarding drugs, AIDS and other issues, the release added.
“Negotiations are on with the managements of PAS-10 and Thaicom for uplinking facilities. We are also commissioning inhouse content at Kolkata. Within two years, we expect the advertisers to provide content. At present we have programming content of around eight hours and there will be repeat telecasts. We propose to increase the programming content as time goes by, ” said Brahma Kumaris’ chief of multimedia, B K Karuna.
News Broadcasting
Network18 channels lead YouTube news viewership in March 2026
CNN-News18, News18 India and CNBC channels top categories with record views
MUMBAI: When the world hit refresh on breaking news, Network18’s channels were already streaming ahead. As geopolitical tensions and war-driven headlines fuelled a surge in global news consumption, the network’s digital playbook delivered big clocking record Youtube viewership across English, Hindi and business news categories in March 2026.
At the forefront was CNN-News18, which emerged as the clear leader in the English news segment with 130 million live and video-on-demand views. The channel edged past competitors such as Times of India (126.5 million), Times Now (101.1 million), India Today (88.2 million) and NDTV (77.5 million), according to Databeings data for March.
In the Hindi news arena, News18 India delivered a commanding performance, racking up a staggering 3,297 million views on YouTube. The channel comfortably outpaced NDTV India, which recorded 3,119 million views, underlining its deep reach and consistent engagement with mass audiences, as per Playboard data.
The network’s dominance wasn’t confined to general news. In the Hindi business segment, CNBC Awaaz topped the charts with 92 million views, narrowly ahead of Zee Business (90 million) and well ahead of ET Now Swadesh (57 million). Meanwhile, its English counterpart CNBC-TV18 posted a strong 58 million views, reinforcing the network’s cross-category strength.
The spike in viewership reflects a broader shift in audience behaviour, with viewers increasingly turning to digital platforms particularly Youtube for real-time updates and in-depth coverage during high-intensity news cycles. For Network18, the numbers signal more than just scale; they underline the effectiveness of a multi-platform strategy that blends speed, credibility and continuous coverage.
In a month where the news never paused, it seems viewers chose to stay tuned where the stream never stopped.
