Hindi
AGP is exploring different genres to target different audiences, says Ashvin Gidwani
MUMBAI: With adult comedy being the current flavour of Bollywood, Ashvin Gidwani Productions (AGP) has certainly broken the norm by introducing the same into theatre. And Ashvin Gidwani, head honcho of AGP, has no regrets about it.
The prominent theatre personality says, “Indian audiences are very open to mature content. Most of our adult comedy shows run to full houses and I’ve never seen people come out with frowns on their faces”.
Ashvin Gidwani Productions has been tapping into the many genres of comedy with an aim to cater a larger spectrum of audience. It has been hugely successful with plays like ‘Battle of Da Sexes’, ‘History of India VIRitten’, ‘Blame It on Yashraj’ and more. The reason these plays are super successful is because, according to Gidwani, “Audiences see a mirror of their lives or the ones of the people they know to relate to the play.”
With most of his plays being staged across the globe, Gidwani agrees the future of Indian theatre is indeed bright. He further adds “our work is adapted as we tour various cities in India as well as internationally.” Each play is customized according to the audience it is targeted at.
With these efforts, AGP has set its objective of growing a niche market supported by educating the masses about original homegrown theatre. Gidwani, who has not only introduced a new genre of theatre, signs off saying “modification of content is the key to the globalisation of the Indian theatre industry.”
Hindi
Dhurandhar the revenge storms past Rs 1,000 crore in a week, rewrites box office records
Aditya Dhar’s spy thriller sets fastest run to Rs 1,000 crore with record-breaking weekday hold
MUMBAI: The box office has a new juggernaut—and it is moving at breakneck speed. Dhurandhar the revenge has smashed past the Rs 1,000 crore mark worldwide in just a week, clocking a staggering Rs 1,088 crore and resetting the rules of the blockbuster game.
Backed by Jio Studios and B62 Studios, and directed by Aditya Dhar, the spy action sequel opened to the biggest weekend ever for an Indian film globally—and then refused to slow down. Unlike typical tentpole releases that taper off after Sunday, this one powered through the weekdays with rare muscle, posting Rs 64 crore on Monday, Rs 58 crore on Tuesday, Rs 49 crore on Wednesday and Rs 53 crore on Thursday.
The numbers stack up to a formidable first-week haul. India collections stand at Rs 690 crore nett and Rs 814 crore gross, while overseas markets have chipped in Rs 274 crore, taking the worldwide total to Rs 1,088 crore in just eight days.
The film’s opening weekend alone delivered Rs 466 crore, laying the foundation for what is now being billed as the fastest climb to the Rs 1,000 crore club in Indian cinema. Every single day of its first week has set fresh benchmarks, from the highest opening weekend to the strongest weekday hold—metrics that typically separate hits from phenomena.
A sequel to the earlier hit Dhurandhar, the film has not just built on its predecessor’s momentum but obliterated previous records, emerging as the biggest global blockbuster run by an Indian film to date.
At this pace, the film is not merely riding a wave—it is creating one.
