Hindi
Agent Vinod gets U/A certificate
MUMBAI: Illuminati Films’ Agent Vinod, produced by Dinesh Vijan and Saif Ali Khan, has received U/A certificate from the CBFC.
Directed by Sriram Raghavan, the film is an action spy thriller that has Khan in the title role with Kareena Kapoor in the female lead.
“Our film has a lot of action but we have worked on keeping it more realistic and less violent. And after censor board‘s screening, we have got a U/A certificate and I am very happy. We wanted more people and even the kids to watch the film,” said Khan who is in the city for the film‘s promotion.
The film releases on 23 March.
Such is Khan‘s excitement about the film that he recently launched a graphic novel of the film. Not only that, he also plans to make five sequels of the film.
Meanwhile, it is learnt that three million game players of the popular game, Mumbai Underworld, on ibibo.com had a surprise when Agent Vinod made an entry into their underworlds.
Hindi
UFO Cine Media Network unveils ‘India’s biggest cinema moment ever’
Dhurandhar 2 and Toxic tipped to deliver rare pan-India scale for brands
MUMBAI: UFO Cine Media Network is pitching an upcoming dual-film release weekend as what it calls the largest advertising opportunity cinema has offered in India, banking on an estimated 100 million cumulative footfalls nationwide.
The initiative, branded “India’s Biggest Cinema Moment Ever”, is anchored around the simultaneous release of Dhurandhar 2 – The Revenge and Toxic, two high-profile action films expected to dominate screens across regions and languages. Trade projections, supported by cinema measurement tool Procat, suggest the combined lifetime theatrical run could deliver one of the widest audience concentrations seen in recent years.
Dhurandhar 2 – The Revenge, an India–Pakistan spy thriller, is set to release in five languages, broadening its appeal across northern and southern markets. The franchise has already built a sizable multilingual following through theatrical runs and streaming platforms. Toxic, fronted by pan-India star Yash, is expected to draw heavy footfalls across southern circuits and beyond, buoyed by the actor’s proven box-office pull.
UFO, which operates an in-cinema advertising network spanning more than 4,100 theatres, is positioning the release window as a rare moment of synchronised national attention. Its footprint covers multiplexes and single screens across over 1,500 towns and cities, allowing advertisers to deploy campaigns at scale during a single weekend.
Executives at the company argue that cinema’s value lies not just in reach but in attention. Unlike digital or television, audiences are captive, emotionally engaged and free from distraction, they say, translating into stronger recall and measurable returns for brands. With advertisers increasingly focused on performance-led media planning, UFO is framing the dual release as comparable in scale to India’s largest broadcast and sporting properties.
Industry observers note that as theatrical exhibition expands deeper into Tier 2 and Tier 3 markets, such tentpole weekends are becoming anchor moments for annual media strategies. If Dhurandhar 2 – The Revenge and Toxic deliver as expected, the weekend could set new benchmarks not only for box office numbers, but also for cinema’s evolving role as a high-attention advertising medium.
