Music and Youth
After Eric Prydz, Macklemore, Gionee Vh1 Supersonic now ropes in Zedd
MUMBAI: After breaking the internet with the news of Eric Prydz performing at the festival and going in for an encore with Macklemore, Gionee Vh1 Supersonic powered by Budweiser continues to slay the festival line-up game by unveiling its third headliner Zedd a.k.a Anton Zaslavski. This year marks the second consecutive appearance by the artist on the Vh1 Supersonic festival stage.
“Vh1 Supersonic has always been about raising standards of LIVE experiences in India, breaking boundaries and offering something new to our audience. This year has been no different! With the earlier announcements and now with Zedd joining the headlining acts, we have given just a glimpse of the magnitude of what is expected at Vh1 Supersonic 2017. Zedd, with his own touch to dance music is sure to turn Vh1 Supersonic 2017 into a rich experience. We are thrilled to welcome him home once again, as he is part of the Supersonic family,” said Live Viacom18 consumer products business head Saugato Bhowmik.
The festival has revealed a diverse range of genres in its fourth edition including Big Room, Hip-hop, Electro, House, Trance, Techno and Drum n’ Bass. More artists encapsulating genres like Reggae / Dub and Future Bass are expected to be released in its next phase of announcements. The festival’s music curation aims to cover two key aspects for its fans, making sure that musically there’s something for everyone, while at the same time ensuring that fans are exposed to new and exciting styles of music, from across the globe.
“We are extremely excited the way the festival is coming together, staying true to its philosophy to provide an enriching and transformative experience. As a brand with our aim is to stay connected with the youth by partnering youth-centric properties. Vh1 Supersonic is re-affirming the belief audience had on the festival by putting together well balanced and diverse line-up,” added Gionee marketing head Nomit Joshi.
Burst onto the music scene a few years ago with his remix from Skrillex and the Doors – Breakin’ A Sweat. He followed this up with his own track Spectrum and Clarity, his debut album both of which topped dance music and popular charts across the world. He followed this up with the release of his sophomore album True Colors which spawned a global tour which set standards in production for its innovative use of visuals, lasers and light along with Zedd’s own brand of scintillating dance music.
“The electronic music scene in India is at its peak with global artists witnessing a huge fan following. As a brand, Budweiser aims to provide its fans, the best electronic music to experience and our association with Vh1 Supersonic acts as a testimony. This year Vh1 Supersonic will see some power packed performances by two world renowned artists debuting in India along with Zedd,” said AB InBev India & South East Asia marketing director Kartikeya Sharma.
In just 27 years, this Russian-German producer Zedd has established himself as one of the biggest forces in the world of dance music. He has produced for some of the biggest names such as Lady Gaga and Black Eyed Peas, and has collaborated with top vocalists such as Kesha, Ellie Goulding, Selena Gomez, Justin Bieber, to name a few. His album True Colors recently won an Award in the Top Dance/ Electronic Album category at the Billboard Awards 2016.
Music and Youth
TLC launches ‘World On My Plate’ with Shipra Khanna
New travel-food series premieres 29 March at 7:00 PM.
MUMBAI: Shipra Khanna just packed her bags and her flavours because when a celebrated chef takes you on a global plate tour, even the couch starts feeling like first-class. Warner Bros. Discovery India has announced the launch of World On My Plate with Shipra Khanna, a new travel and food series set to premiere on TLC on 29 March at 7:00 PM. Hosted and curated by the popular chef and television personality, the show blends food, travel and culture through an intimate and immersive lens.
Across three visually rich episodes, Shipra journeys to global destinations to explore not just what people eat, but why they eat it, uncovering the stories, traditions and human connections behind every dish. The series opens in London, weaving its iconic landmarks with diverse culinary scenes, before moving to Spain’s vineyards, olive orchards and coastal kitchens.
Warner Bros. Discovery head of advertising revenues for South Asia Tanaz Mehta said: “At TLC, our focus has always been on bringing authentic stories that reflect how people live and connect. World On My Plate builds on this by using food as a lens to explore shared traditions across geographies. We’re excited to collaborate with Chef Shipra Khanna, whose perspective brings both depth and relatability to these narratives.”
Shipra Khanna added, “Food has always been my way of connecting with people and understanding cultures. With World On My Plate, I’ve had the opportunity to step into new worlds, learn from incredible individuals, and share stories that go far beyond the plate. This show is very special to me.”
The series promises strong visual storytelling, meaningful interactions and a fresh perspective on global cuisine celebrating flavours alongside the emotions and traditions that shape them.
In a world where travel shows often feel like distant postcards, Shipra Khanna is serving up something far more personal: a passport to cultures through their kitchens, proving that the best way to understand a place is still through the plate. Tune in to World On My Plate with Shipra Khanna starting 29 March at 7:00 PM on TLC.
