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Afghan channel Zhwandoon TV to be beamed via AsiaSat 3S
MUMBAI: Asia Satellite Telecommunications (AsiaSat) has signed a lease agreement with Zhwandoon Radio Television Network of Afghanistan for C-band capacity on AsiaSat 3S to distribute Zhwandoon TV.
Zhwandoon TV has commenced free-to-air broadcasting on AsiaSat 3S, offering programming in the Pashto and Dari languages, with content ranging from news, entertainment, sports, music, religious to social, educational and political programmes.
Through AsiaSat 3S‘s access across the Asia Pacific, Zhwandoon TV will reach all broadcast networks and audiences in Afghanistan besides Central Asia, Middle East, South Asia and other parts of Asia Pacific.
“We are excited to put our service on AsiaSat 3S that delivers our programming effectively to the entire country and takes our services abroad, serving overseas audience in more 50 countries and regions across the Asia Pacific. AsiaSat 3S is the region‘s most popular satellite for programme distribution. Its excellent penetration into rebroadcast networks in our country and in Asia will help increase our local and overseas viewership,” said Zhwandoon TV Chief Executive Professor Mohammad Ismael Yoon.
“We are very pleased to announce the addition of Zhwandoon TV to AsiaSat 3S‘s exciting portfolio of Pashto and Dari language programming. AsiaSat 3S‘s leading position in distributing a wide range of programming to an audience of different cultures in Asia is well recognised and appreciated by broadcasters from all over the world,” said AsiaSat President and CEO William Wade.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
