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Aereo to launch in Atlanta next month
MUMBAI: Aereo which has caused heartburn among US broadcasters has announced that Atlanta will be the next market to receive its streaming TV service. Aereo converts television signals into computer data and sends them to new media devices like the PC.
It will launch there next month. It is already present in Boston and New York. Aereo founder and CEO Chet Kanojia said, “We‘re grateful and humbled by the continued support we‘ve received from consumers for our technology. The response and enthusiasm from consumers across all of our expansion cities has been phenomenal. It‘s clear that consumers want more choice and flexibility in how they watch television and they don‘t want to be fenced into expensive, outdated technology.”
“Aereo‘s antenna/DVR technology brings the old-fashioned antenna into the 21st Century, providing consumers access to the over-the-air broadcast signals that belong to them. We‘re thrilled to be coming to Atlanta and look forward to our launch in June,” he added.
Aereo will offer 27 Atlanta-area broadcast channels and the Bloomberg TV cable channel. The service will be limited to residents of 55 counties in Georgia, Alabama and North Carolina.
There have been lawsuits over Aereo which it so far has won. Channels like Fox have threatened to go to cable over the issue. Aereo adds that its remote (cloud-based) antenna/DVR technology makes watching television simple and user-friendly. Using Aereo‘s technology, consumers can pause, rewind and fast-forward any program that they are watching live, or save a programme for future viewing.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
